Legal Protection On Consumer Rights And Interests In Internet Group Buy

Internet group buy begins at the beginning of2010, and until today, it hasdeveloped for about4years. It is the product of deep development of e-business. Thecompetition in this field is fierce, although the development time is not that long.There are5058internet group buy websites at its peak time, but only213at the late2013.The quantity of group buy websites shrinks about96%.The group buy concentrates on those products which are in high demand andeasy to produce, like hotel, restaurants, photography, movies and travels. Theadvantage of group buy is to group the consumers in order to increase the ability tobargain with the merchants, who may result in a lower price. Small profits but quickturnover is the typical summary of this kind business.The group buy websites, sellers or service providers stand in the opposite sideto consumers. The former provides trade platform, the later provides services toconsumers. As trade platforms, with their imperfect setup, operation and exitmechanism, group buy websites damages consumers’ security. To attract businessresources, improve their reputation, the group buy websites execute an poolsupervision on merchants’ operation. Group buy websites always intend to keep outof the affair when there is false advertising or unfair clauses. All of the abovephenomenon will sharpen the damage to consumers’ rights. The dispute entitiesresults in these two parties will pass the buck in order to escape responsibility whenthere is an issue.In consideration of the frequent phenomena of the damage to consumer rightsand interests in group buys, the author will make how to protect consumer rights andinterests in internet group buys the subject of his research. The author combinespractices and theories in her thesis, based on the major’s character. In her thesis, theauthor intends to analyzes the real problem and prove it from theory level throughlots of typical examples. Meanwhile, the author quotes the current laws and rules,especially the Law on Protection of Rights and Interests of Consumers which took in effect from March15th,2014, to make more feasible and perfect suggestions fromlaw enforcement and justice level.