A Study Of Online Public Opinion In The Internet Era

Online Public Opinion, as an inevitable outcome of the development of Internet, has influenced wider and wider within the scope of time and space just during a few years. It could reflect the formation, the diffusion as well as the entire process of the consensus quickly and efficiently with the help of the Internet, and then be one of the important channel for the public to participate in politics and achieve democracy. Meanwhile, online public opinion carry on the Internet’s "two slide sword" character, which on the one hand play a huge role in the aspect of focusing on the social life and revealing the public opinion, for the reason of the Internet’s trait of anonymity, mutuality and virtuality, it also shows a lot of negative forms, such as the extreme network language, the anamorphic network information along with the violent network behavior on the other hand. Around the above problems, we should take the effective actions to guarantee the sound development of the online public opinion. Thus, it become necessary to enhance the degree of the network consensus supervision.This paper underlined presented some hotpots cases which had given rise to the series social effect, standing on the ways of online public opinion, deeply revealed the essential features of the network consensus supervision’s main part, analyzed the online public opinion’s forming process and the resultant two sides of influence in details, dug out the reason why the pros and cons impacts generated. When we want to exploit the strong points of the online public opinion whilst avoid exposing its weaknesses, the three major notions, strengthening laws and network management, improving media directing and communication environment, increasing skills and consciousness of spreading, should be considered, in addition some concrete means for instance, implementation of establishing and perfecting the laws and regulations, moderate control, imposing real identities. Improving the network supervision level, providing policy guarantee and realistic foundation for the healthy development of the online public opinion in the Internet era, has the long-term effects and is conducive to build a harmonious society, raise the level of social management as well as promote sustainable development.