New Media In The Emergency Mechanism And Coping Research In The Network Public Opinion

With the wide popularity of the Internet, the new media rise so quickly, In particular, With the development of new network technology and the strengthening of citizen participation, the voice of people get an unprecedented liberation in recent years Paroxysmal network public opinion has become a barometer of social phenomena and problems and amplifier。 In existing research, related research for new media stay in the field of journalism and communication. In related research for emergency network public opinion, new media this perspective few people involved, and for some basic problems, such as emergency network public opinion generation and development is influenced by what factors or conditions, the mechanism of action of these factors or conditions, the effect of the new media as well as the incident, the existing research is hard to give a relatively comprehensive and clear answer to this.The main achievement is divided into five partsThe first part is introduction, including the problem of network public opinion sudden new media basic question research, including new media, emergency network public opinion, and the impact of new media public opinion under the basic research, etc.The second part is from static for network public opinion on the influence factors of the new media research, including new media technology, opinion leaders, event itself attribute, network group mind, the government’s ability to control these five factors are analyzed.The third part from the dynamic perspective paroxysmal network public opinion the mechanism of the new media. Including a fit, events, and psychological needs of mechanism. Second, the opinion leaders of guidance and the mutation mechanism of mobilization. Third, niche to viral diffusion mechanism of mass communication. Four nested, new media technology and the fusion mechanism of assimilation. Five, the government control and guide mechanism of new media autonomy.The fourth part paroxysmal network new media of public opinion. Embodied in:first, network public opinion triggered the butterfly effect. Second, the network public opinion of herding effect. Third, the influence of network public opinion primacy effect. Four, network public opinion focus effect of the spread of the virus. Five, the network public opinion the Matthew effect of mass communication. Six, network public opinion mutation of celebrity effect. Seven, network public opinion generated the long tail.The fifth part points out that under the new media challenge emergent strategy of network public opinion. Make this study has practical significance to deepen the theme of this research results.