The Research On Emergency Management Of Government Network Public Opinion In Heshan District Of Yiyang City In The Media Age

With the rapid development of the Internet,the popularity of mobile media,blog,WeChat,podcast and Weibo's immediate interaction,the speed of public opinion spread achieved zero time.In the face of increasingly complex public opinion situation,public opinion emergency management task is increasingly heavy.Under the background of the media,the network public opinion is more and more diversified and widespread.Once the negative public opinion gets the wanton expansion,whether it brings great loss to the individual or the collective,the government also begins to pay attention to the network public opinion.Put forward in the face of public opinion timely discovery,as soon as possible guidance,correct handling of the policy.However,the network information boundless,how can the first time to discover network public opinion is monitoring What the manager has to face.Therefore,it is of great practical significance to study the emergency management of network public opinion.This study uses the methods of literature analysis,case analysis and comparative analysis,on the basis of summarizing the theoretical basis of self-media meaning,characteristics of network public opinion,emergency decision theory,emergency management theory and public opinion management theory,etc.Based on the investigation of emergency management of network public opinion of Heshan government,this paper analyzes the characteristics of the development of network public opinion in Heshan area,which are more and more in quantity,more and more influential,and more difficult to deal with.At present,the network public opinion calendar in Heshan has established the standard of classification of public opinion,established the emergency management system and management flow of network public opinion,and achieved certain results.But there are some questions about the management of network public opinion in Heshan.Problems,such as low understanding,poor information channels,unclear subject responsibility,slow emergency public opinion,incomplete regulatory measures,etc.The main reasons are influenced by official standard culture,imperfect laws,improper handling of interest demands,lack of effective response mechanism to emergencies,complexity of network public opinion since the media era,and so on.This paper sums up the real experience and lessons of emergency management of network public opinion inHeshan area,and analyzes the situation and attitude of government emergency management of the public opinion "the birth of Lanxi Cancer Village quietly in Yiyang"."11.24" Teachers molesting students online Public opinion Government Public opinion Emergency Management measures,"Yue" The online public opinion government emergency management measures and public opinion emergency management evaluation are summarized and summed up the real experience and lessons of network public opinion emergency management.Improve the network public opinion emergency management mechanism,timely response,the first time in-depth network public opinion investigation,but also strengthen communication,improve network public opinion emergency management knowledge and skills.Finally,this paper puts forward the countermeasures to improve the emergency management level of the district and county government network public opinion,summarizes the experience of the developed country government network public opinion management for perfect network public opinion legislation,mature network public opinion monitoring technology means.Specialized regulatory agencies and industry self-discipline,promote the network real-name system and the full use of media.Heshan first is to attach great importance to network public opinion management,establish a scientific emergency management concept.It is necessary to establish the idea that public opinion guidance is as important as the handling of incidents,that the main responsible comrades are the first responsible persons,and that the media should be well treated,well used and well managed.Second,we should treat the media well and create "all-media" public opinion management.Manage the platform,build the whole media,conform to the new pattern of modern public opinion dissemination,make good use of the whole media,promote the new promotion of public opinion leading ability,manage the whole media well,and construct the new order to run according to the law;Third,we should strengthen the principal responsibility,perfect the accountability mechanism,strengthen the main responsibility of the units involved,and establish the accountability mechanism of dereliction of duty;Fourth,we should perfect the "quick response" mechanism,improve the response efficiency,perfect the overall planning mechanism,fully integrate the resources,perfect the judgment mechanism,grasp the trend of public opinion,perfect the disposal mechanism,and deal with the public opinion effectively;Fifth,it is necessary to improve the leadership system,establish a "large network" system,strengthen the leadership system,effectively control the overall situation,and improve the group.Fabric structure,achieve vertical and horizontal through,strengthen the network team,tamper management foundation.