Strategy Study On The Public Opinion Guidance On Emergency In Information Network Era

Nowadays,worldwide contingencies present an ascendant trend in the face ofthe globalization and change of society. With the domestic rapid economicconstruction and unceasingl y social pattern changes, the resulting incidentprobability is also gradually increasing. Whether to deal with sudden public eventseffectively and to establish a set of the management system and mechanism which issuitable for the Chinese social characteristic and the effective guidance of publicopinion is another major task that the government must be thought of. Meanwhile, itis an important symbol of checking the ruling ability of Chinese Communist Partyand government management level.If public opinion is guided correctly, it benefits the party, the country and thepeople. Instead, if there is an error in public opinion, it harms the party, the countryand the people. In this paper, the author tried to improve the government’s capabilityof public opinion guidance and to deal with emergencies specific cases from thegovernment as the starting point；on the basis of theoretical analysis, the strategy andways to guide public opinion were put forward for a government in the event of anemergency response to the media and public opinion, making itself both basic theoryand practical operability. From this point of view, the author placed emergency publicopinion guidance on specific in the construction of three-dimensional perspective andtwo ways of emergency public opinion environment, namely, the author analyzed thepaper under the following framework: the promotion of traditional media and newmedia eutectic symbiotic, the benign interactivity between three public parties, aswell as the government and the media.The paper consists of three parts. The first part is the introduction, that is, theliterature review. The second part is the main body that contains three chapters. InChapter II, the author tried to make an overview on defining, elements, means of theincident guided by public opinion. In Chapter III, the author made a public opinionsituation judgment, combined with a typical case analysis. In Chapter IV, the author focused on making detailed argumentation andexposition for the basic strategy of strengthening the public opinion, hoping toprovide certain reference for promoting our country’s government ruling ability andconstructing harmony with the aid of theoretical system. The third part is theconclusion of this study.