The Communication Of Politically Exposed Person Image In New Media

The image of public figures is receiving increasing attention in today’s smoothly and diverse information era. The good image requirements of the well-known public figures are becoming increasingly prominent, for which not only to fulfill their duties as a public figure, but also pay attention to their public image, it requires not only to be dressed well, but also covet decency, as well as imposing, pretty and intelligent. Good image could gain their extra points, and also plays a unique charisma in particular circumstances.Arguably, in today’s world, whether it is global politics, or national politics, at a certain angle---the construction of the public image, can be called "image politics", and in the sense of public image, it is a "spread politics." As a public figure in the political area, the building and promotion of Peng Liyuan’s image is quite successful.This article will build Peng Liyuan as an example, to research how to shape and spread the image of public figures through the new media.