Research On Current Situation Of The Cheerleading Industrialization Between China And America

Since1992, developing the sports industry as the reformatory direction of sports in China, after30years continuous reform and development, the development of sport industry obtained lots of encouraging results in China, The sports industry has become a sunrise industry in the21st century. In China, cheerleading as a new sport, especially as a non-Olympic events, in order to obtain sustainable force of development, it is necessary to enhance the development ability of itself,_Grasp the historical background, take the road of industrial development.Though cheerleading in China have wide-raging mass base, stable model of competition, and the gap of competitive level between China and foreign have reduced year after year, the development of cheerleading industry is slow relatively, and also have a larger gap compare with foreign. In this paper, cheerleading industrial development as a starting point, make a research on the current situation of cheerleading industrialization between China and America, find the gap, try to absorb some advanced experience from the development of cheerleading industry of America, link the national situation, put forward some new idea for the development of cheerleading industry, provide a reference for the development of cheerleading.Through access to a large number of related documents, browse and collect relevant data and information from Chinese and American cheerleading website, consulting the expert mathematical statistics, and comparative analysis, make a deep analysis on the current situation of industrialization between China and America. Conclusions have made throughout the research:1、Cheerleading sports management department or organization is not perfect, and the lack of professionalism;2、 Cheerleading sports management department and training agency are lack of understanding for the concept of cheerleading.3、Cheerleading training have a small scale, and the price of the training is too high, the content and object of the training is single;4、Lack of professional firm for racing cheerleading events, the operation mode of the cheerleading events is single;5、 Lack of commercial sponsorship and exploration of TV rights for cheer-leading events。6、Lack of professional manufactures for cheerleading goods;7、Lack of exploitation for cheerleading goods market and brand awareness;8、The price of the cheerleading goods is too high, and the sales channels are single.According to the results of research, and combined with consulting experts, put forward some suggestions for the development of cheerleading industry:1、Accelerate reform of cheerleading management system, fund a professional management system for cheerleading;2、Building a complete racing and management system for cheerleading industry;3、strengthen popularizing for the cheerleading, increase the more people to attend and focus on the cheerleading;4、Design the events system for cheerleading rationally;5、Proper guidance, nurturing our professional cheerleading competitions operation company and business managers to speed up the process of internationalization;6、Building complete cheerleading training system, focus on the training content and effect;7、Explore the market of cheerleading subsidiary product, establish brand awareness;8、Stepping up publicity, strengthen corporation with media;9、Strengthen and improve the network information platform construction. Research on the this issue in order to provide some reference for the industrial development of cheerleading, and promote a rapid, health, sustainable development for cheerleading in China.