Research On Marketing Strategy Of WJ Fitness Studio Under The Background Of Big Health

The 21st century is a century in which people pursue health.With the development of economy,people are more and more aware of the importance of health.It is widely realized that health is the greatest wealth,and health is the premise of all other things.Therefore,the great health according to the development of The Times,the needs of society emerged at the historic moment.At the Fifth Plenary Session of the 18 th Central Committee of the Communist Party of China(CPC),it was the first time that the concept of Healthy China was promoted and raised to the level of national strategy.National fitness is an important part of the concept of general health.National fitness refers to the whole society,regardless of men,women and children,all the people should enhance endurance,strength,flexibility,improve the ability to coordinate and control all parts of the body,so as to make people’s body strong.At this meeting,the Healthy China 2030 Plan Outline was adopted.The meeting made it clear that by 2030,China will be more coordinated in the field of healthy development,a healthy lifestyle will be popularized,the quality of health services will continue to improve,and the health industry will prosper.Taking WJ fitness studio as the research object,elaborates the marketing status quo of studio at this stage,although WJ fitness studio will now operating in the past two years,has the stable customer group,has a mature product and pricing strategy of course,but in the face of fierce market competition environment,in-depth analysis of WJ fitness studio need to combine internal and external factors,And develop a marketing strategy that suits the studio’s future development.This paper first introduces the research background and significance of WJ Fitness Studio marketing strategy,and puts forward the innovation and shortcomings of this research.This paper expounds the theoretical basis and clarifies related concepts.This paper introduces the marketing environment analysis of WJ Fitness Studio.The macro marketing environment analysis mainly includes the political environment,economic environment,social environment and technical environment analysis,while the micro marketing environment analysis mainly analyzes the enterprise internal environment analysis,consumer analysis and competitor analysis.Then it introduces the marketing status of WJ fitness studio,and analyzes the main practices of the fitness studio in seven aspects: product strategy,price strategy,channel strategy,promotion strategy,personnel strategy,tangible display strategy and service strategy according to the7 Ps marketing theory.According to the current situation,the paper puts forward the marketing strategies and suggestions for WJ Fitness Studio.In order to better implement the strategy,it also puts forward the guarantee measures in three aspects: corporate culture,professional talents and capital.