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Research On Marketing Model Based On Pin Fitness Of Small Fitness Studio

Posted on:2019-08-03Degree:MasterType:Thesis
Country:ChinaCandidate:L YaoFull Text:PDF
GTID:2417330545951597Subject:International business
Abstract/Summary:PDF Full Text Request
Along with our country economy level unceasing enhancement,the life of people more rich,the demand for fitness is also more and more high,and it also promoted the development of the fitness industry in our country,but also promoted the development of commercial fitness venues.Not just the large gym fitness venues in recent years,under the market segmentation,then pregnant and gave birth to a lot of small and exquisite different fitness fitness studio,for example:pilates fitness studio,yoga studio,mainly functional fitness studio.The development of China's fitness market has been greatly enriched.And effective marketing mode is the key to the survival of these fitness studios.This article through to small fitness studio marketing model to the research and analysis,the main purpose is to help fitness studio managers to better understand the market marketing theory,understand the marketing model,understand the fitness market,to better to provide quality health services for its members,help fitness studio to increase the number of members,improve members' loyalty,the introduction of more new members,improve the economic benefits of small fitness studio.By means of literature,field visit,questionnaire survey and mathematical statistics,this paper explores the marketing model of changsha product fitness studio.Check the relevant literature in marketing,define the various marketing modes,and analyze the characteristics of various marketing models.By members of the fitness studio situation,investigation and study,the present situation and problems of management of quality fitness studio USES the marketing mode of analysis,through the analysis of the marketing model to research the member the main choice,as well as to the fitness studio members of gender,age,news channels,etc.Through analyzing the relationship between.
Keywords/Search Tags:Pin Studio, Fitness Studio, Marketing model
PDF Full Text Request
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