Research On The Commercialiy Development On Chinese Wrestle By Using SWOT Analysis Method

Chinese wrestle has a long traditional history in China, it is a valuable culture heritage.Thousands of years, Chinese wrestle was royalty’s enterainment and army-training methods.After our country’s Olympic Plan, Chinese wrestle has been cut out from our national sport’s meeting. From then on, the development of Chinese wrestle began to fall behind. Reform and the solialist modernization require social resourses participation, to meet the new time’s demands. Chinese wrestlel’s commerciality is the demand of the age.This thesis use SWOT analyse method, first summarize the development of Chinese wrestle’s history and important cases, then analyse the advantages, threats, opportinities, weaks of the Chinese wrestle (Jinan for example).The author of the thesis interview experts of the Chinese wrestle, use SWOT analyse method strategic’s choose. Use Jinan City as an example to search a profound way to rebuild Chinese wrestle’s resplendence. On this basis, the author suggest revelant countermeasures.The main research result:the thesis use SWOT analyse method, first summarize the development of Chinese wrestle’s history and important cases, then analyse the advantages, threats, opportinities, weaks of the Chinese wrestle (Jinan for example). The advantages are Chinese wrestle’s culture meanings, it is Chinese traditional cuturl’s miniature. The weakness are Chinese wrestle’s socializam level still not high enough, it has got little supportments and special policy’s treatment from current sports system. The opportunities,such as:the revolution of sports administration system, domestic sports market begin to rise and the average inhabitants’ more devotion on sports’s consumption. The threats of the Chinese wrestle are when we entered into WTO, sports from abroad and other kind have form great threat on the development of the Chinese wrestle. But the Chinese wrestle itself s low market developing level directly give Chinese wrestle’s countermeasures a great challenge.Also our country’s madia broadcasting skill still not so upgrowth. The Chinese wrestle’s culture has been missing and could not form group-power.The author suggests some referent suggestions, those are using social power join in the Chinese wrestle s market exploiting, set down special treatments on it, training the Chinese wrestle’s talents, set absolutely new brand of the Chinese wrestle, so as to promot the Chinese wrestle’s into healthy developing. Second, we can use some old Chinese wrestle’s stars to make people to pay more attention on this tradional sports.Third,we should meet the Chinese wrestle’s audiences and the learners demands, advance the Chinese wrestle’s skills, only steady and reasonable rules can meet the market demands. At last, we suggest use Beijing, Tianjin, Baoding, Jinan "four big Chinese wrestle cities" as beginning, to motivating the Chinese wrestle’s contest scope, atracting audiences, promoting the sponsors zealousness, it is the main aim of the Chinese wrestle.