SWOT Analysis Of Sports Training Market For Junior Middle School Entrance Examination In Shijiazhuang City

With the reform of education,quality education was fully implemented as the direction of reform.In 1993,the ministry of education issued the outline of reform and development of education in China,proposing that the reform of education in primary and middle schools "should be shifted from the direction of education to the track of comprehensively improving the quality",and placing school physical education in the important position of education in schools.In 1997,the state education commission issued a notice concerning the implementation program of the physical education examination for junior middle school graduates,which marked that physical education became a compulsory subject for the entrance examination.Under the guidance of national policies,hebei province actively carried out the quality education work,and in 2008 took physical education as a compulsory subject for the junior high school entrance examination.Shijiazhuang city,as the capital of hebei province,is getting more and more attention in the examination of physical education subjects,and has also attracted attention and support from all walks of life.With the increase of entrance pressure,as well as physical examination occupies an important position,teachers,parents,students,focusing on the academic at the same time,also consciously ascending body quality,the more students' sports exercise in urgent,make have sprung up in shijiazhuang city sports examination training institutions,with increased participation in people and institutions,and the examination of sports training market.Although the industry has been developing for a short time,it has been developing rapidly in the market with a strong upward momentum.The development of the sports market has promoted its gradual socialization and industrialization.SWOT analysis is carried out on the training market of physical education examination.Physical education examination training is mainly the buying and selling of a product between the training providers and the training demanders,so it is inevitable to analyze the current situation of physical education examination market.I will respond to ling yue;Dream flying;Dazzle teng;Sports youth;Beichen;Line;Xu dragon;The eight training institutions of junior high school physical education examination of cubs conducted field research and conducted market research by means of expert interviews,questionnaires and other research methods.In addition to understanding the current situation of the market,the advantages and disadvantages inside the market as well as the opportunities and threats outside the market are analyzed,relevant countermeasures are proposed to promote market development,and the following conclusions and Suggestions are drawn:conclusion1.The sports secondary school examination training is a market derived from the reform of the senior school examination system,which is greatly influenced by the policies.The market development is in the early stage,which lacks the supervision of government departments,and the targeted system and regulations are not perfect.2.The training institution is operated by the private enterprise.The training mode and content are relatively single,and the publicity means are comprehensive;Training institutions vary greatly in size and facilities;There are differences in prices and potential risks of vicious competition.3.The level of coaches is uneven and the difference is large;A high proportion of part-time coaches and poor stability;Without the strict qualification standard and the training platform,the coach's teaching level is difficult to grasp.4.Students participate in the training mostly for the purpose of examination,and are satisfied with the training institutions,facilities,coaches and other aspects,and understand that the training institutions are mainly promoted by students and the Internet.advice1.The government formulates policies and regulations and improves the supervision mechanism;Training institutions to broaden the scope of business to enhance physical fitness as a training concept for a wider range of people.2.Encourage multiple business modes,improve internal Settings,and attach importance to brand effect;The training mode is more reasonable according to different levels of students.Enrich the training content,not only for the exam program training,increase more training to enhance students' comprehensive quality,and pay attention to improving the training quality;Training institutions should improve infrastructure to meet training needs;The industry should compete on quality rather than price.3.Pay attention to the improvement of coaching level and continuous learning,improve the proportion of full-time coaches,improve the promotion mechanism of coaches,strictly control the access qualifications,and establish a platform for coaches to continue learning.4.All sectors of society should pay attention to publicizing the importance of health.Students should change their concepts,not only for "exam-oriented",but also to strengthen physical fitness and develop the habit of lifelong physical education.When choosing training institutions,students and parents should choose coaches with good training quality and high professional level,and actively give feedback to the training institutions to promote the development of the training institutions.