Swot Analysis Of Sports Tourism In Jinan City

With China's economic and social development,people's living standard and living conditions gradually improved,the life needs and standards are also rising,consumer attitudes,consumer behavior patterns are changing constantly,and more and more is also high for daily travel,leisure,the past simple the form of tourism has been unable to meet the modern social demand for travel,consumers need more novel and unique,become an independent school of tourism environment.At the same time,the fast pace of life conditions,awareness of sports and fitness is gradually increased,and more and more collective units are active in the field of training and sports competitions,combining fitness and tourism attracts more and more people of all ages,the elements of the combination of tourism and sports,is the two development the trend,with huge market potential.Under such background conditions,sports tourism is developing rapidly.With all kinds of games,the Games carried out in the country in various capital of large city has set off a wave of sports tourism.As a sports Province,Shandong hosts many sports events and sports events every year.Most of the games are held in Ji'nan.Ji'nan has significant advantages in sports tourism development.This paper mainly analyzes the development of the sports tourism development perspective,the status quo of Ji'nan city sports tourism,of the development of sports tourism,advantages and disadvantages,opportunities conditions were analyzed,and then put forward the development of Ji'nan city and the development of sports tourism market strategy.This study adopts literature,field investigation,analysis and other research methods to analyze and study the current situation of sports tourism in Ji'nan.The full text is divided into four main parts.The first part is the preface,including the background of the study,the research method,and the summary of the literature,and the object and method of the study.The second part is about the concept and theoretical introduction and analysis of sports tourism,including the basic theory of urban sports tourism development,the analysis of the concept of sports tourism and the classification of sports tourism contents.The third part is the key and core content of this article.It focuses on the analysis of the current situation of sports tourism development in Ji'nan,and analyzes the resources,tourist market environment,the influence of government policy,the regional economic status and the carrying capacity of regional tourism.As the capital of Shandong Province,Ji'nan has many provincial and state-level sports events every year.It has rich resources and potential for development.In the homogenization development of tourism market,we should focus onstrengthening the development and development of sports tourism industry.Based on the SWOT analysis model,this paper analyzes the advantages,disadvantages,opportunities and potential threats of developing sports tourism in Ji'nan.We should grasp the historical development and develop Ji'nan's sports tourism into a new field.Finally,combined with the content of the above analysis,the strategy and plan of developing sports tourism in Ji'nan are put forward by using the RMP analysis strategy.The fourth part is the combination of the content analysis,put forward the overall planning of sports resources and strategic development planning,the introduction of sports events,the development of sports economic benefit and establish the tourism theme of Sports Tourism Development Zone to produce base to build a normative and actively cultivate professional sports talents,improve the sports tourism development support and other measures to ensure and improve the quality and level of Ji'nan City Sports Tourism development.