Physical Education Entrance Examination Of Nanchang City Under The Background Of The Sports Examination Policy SWOT Analysis Of Training Market

With the rapid development of China's social economy,sports industry has great potential.The central and local levels have issued relevant laws and regulations to support and help the development of sports industry.With the further development of education reform,quality education as the focus of the reform will be carried out in an all-round way.In 2019,the Department of education of Yunnan Province issued the document notice that starting from the students enrolled in September 2020,the scores of each subject will be adjusted accordingly,and the physical education middle school entrance examination will be adjusted to the fourth subject with a score of 100 except for language,number and other subjects.In 2020,the increase of the score in the middle school entrance examination of sports in Nanchang City has attracted more and more attention from the society and parents,and the role of sports in the middle school entrance examination has become more and more important.Parents and students all hope to improve their performance in sports.Under the pressure of entering school,more and more people tend to train outside school,and then a number of training institutions are derived.This paper mainly uses the methods of literature,interview and mathematical statistics,and through questionnaire survey to the managers,coaches and trainees of 8 training institutions to understand the specific situation of the current sports examination training market in Nanchang.At present,the training market in Nanchang City has developed slowly,with some results,but there are also many problems.Using SWOT analysis method to analyze the current situati on of sports examination training market in Nanchang,summarize the experience and shortcomings,put forward corresponding countermeasures and suggestions,and explore a feasible route for the development of the market in Nanchang.Research shows:1.The training venues of Nanchang high school entrance examination sports training institutions are all in the form of leasing,with low access threshold and insufficient management ability and experience of management personnel.The training content is single.2.The age structure of coaches is younger,the education background is higher as a whole,the part-time job of coaches is larger,and the teaching meth ods,means and experience are insufficient,which has a certain impact on the teaching quality.3.With the support of the national policy,the market advantage of the ph ysical education training in the middle school entrance examination in Nanchang city lies in the huge market of the training institutions,the sustained develop ment of the economy,the relatively low training consumption,and the positive attitude of parents and students who are eager to improve their performance in sports derived from various training institutions.The disadvantage lies in the single training content and purpose of training institutions,the large proportion of part-time coaches,and the large gap in teaching level.Imperfect system Department supervision is not in place,vicious competition is widespread.In a ddition,it is affected by uncontrollable weather factors.4.The opportunity lies in the support of relevant national policies,the continuous growth of obesity,myopia and other issues,which has attracted the at tention of the national society and families to the physical fitness of young people,and the growing awareness of students' physical exercise.The threat is th at the training market needs to be standardized,laws and regulations are not perfect,and there is a lack of professional management personnel and quality coaches.After class,the school physical education teachers lead the team to absorb a part of the students,which poses a certain threat to the sports training institutions outside the school.The following suggestions are summarized:1.The government needs to strengthen the supervision of the training market,regularly organize existing managers to learn management knowledge and improve management ability.2.Plan the training plan regularly to improve the ability of coaches so as to guarantee the teaching quality.3.Fully tap their own advantages,attract more students to join,improve market share,and form their own brand effect.4.To introduce professional management talents,only good leaders lead training institutions in the right direction can they keep their competitiveness in the whole industry.