Research On Market Competition Strategies Of Su Run Adult Higher Education Training Institutions

With an increasingly competitive education competing market in China, how toimprove the competitiveness of organizations is becoming Su Run adult education traininginstitutions (hereinafter referred to as Su Run education) strategic issues, for which thisarticle through the Su Run analysis of internal and external environment of education, makeSu Run education should choose basic competition strategy.Articles in the literature reviewfirst and market strategy analysis theory in adult higher education at home and abroad, tofind this article discusses research on theoretical basis and routes;Second from marketcompetition strategy of angle, using related theory knowledge, analysis has Su Runeducation external environment factors on market strategy of effect, while on Su Runeducation of organization structure and excellent, and disadvantage, area for has in-depth ofresearch and discussion, in rich, and informative of analysis based Shang finally concludedthat research conclusions, Su Run education of market competition strategy path for:market penetration strategy path, and market develop strategy path, and mixed marketstrategy path.As the study conclusion is based on writer Su Run education managementposition on market competition strategy of adult higher education in the practical work ofuniversal research, therefore, the results of its research to the Su Run education has a directsteering role, while on training institutions of adult higher education practitioners andresearchers with some experience and reference value.