Sports Tourism Industry In He Nan Province Research On The Influence Of The Central Plains Economic Zone City Soft Power

With the development of society and the rapid development of city soft power, the increasingly high demand, its importance is self-evident. Can be said that an important part of city soft power has been defined as a country’s comprehensive national strength. For the development of a city, its soft power is to improve the competitiveness at home and abroad, have the advantage and sustainable development of the important inner motivation, city soft power is an important part of a city’s core competitiveness. Sports tourism industry in recent years began to think of it as a city to the rapid development of an important opportunity, it can be said that in some aspects of politics, economy and culture, sports and tourism industry will be able to great effect on their development. The development of the Central Plains Economic Zone City should seize this opportunity. Through the development of sports tourism industry and related activities, to promote the development and exchange of all aspects of the city, more and more people around the world to learn more about the local culture, also took the opportunity to spread the local culture.This article mainly uses the literature research method, logical analysis method, system analysis method, interview method and comparative study method. Mainly analyzes and summarizes the development of sports tourism industry of city of Central Plains Economic Zone of soft power and promotion countermeasure. Firstly, the sports tourism industry, the soft power of cities and urban soft power elements for the research, and analyzes the relationship between sports tourism and city soft power; secondly, expounds the influence of the sports tourism industry of city soft power, strengthen the positive influence of Central Plains Economic Zone Urban visibility, cohesion, influence, innovation heritage and urban cultural productivity, improve an important window of the Central Plains Economic Zone to enhance the image of the city, improve an important barrier to environmental protection in the Central Plains Economic Zone, better preservation of traditional culture, the traditional culture, promote the national fitness campaign, to carry out the financing of urban sports. The negative impact is the destruction of the ecological balance and increase the economic burden.Finally, according to the sports tourism industry is discussed deeply, to enhance the soft power of city of Central Plains Economic Zone strategy analysis: to further develop the Central Plains Economic Zone City government functions and effect of using of Henan province sports traveling industry spread of city soft power, speed up industry and sports culture development, strengthen the training of the Central Plains Economic Zone the quality of urban residents, effectively avoid the negative impact of the development of sports tourism industry.