Research On The Structure And Characteristics Of The Cheerleading Aesthetic Communication

The modern cheerleading sport,not only to meet the requirements of the human body activity, but alsosatisfy the human spiritual needs of aesthetic and entertainment. As a collection of sports, art in one of theprojects, Beauty is in the eye of the cheerleading practice has a pivotal role.It is the foundation of humaninteractive communication in cheerleading.This study using the method of literature,video,field observation, interviews and logical analysismethod, through the analysis of the composing factor in cheerleading aesthetic communication and therelationship between the structure of existence, objective present the aesthetic communication process incheerleading sport,and summary the characteristics of cheerleading aesthetic communication. Purpose is toprovide a new way of thinking for cherleading esthetics research. For coach creating, training, teaching,and participating activities provide aesthetics theoretical basis,and guide the audience’s correctunderstanding cheerleading sport. Improve public appreciation ability about cheerleading,and promotecheerleading sports healthy and rapid development. According to the results of this research, draw thefollowing conclusion:1.The main factors of cheerleading aesthetic communication process include the coaches, cheerleader,audience and referee. The object factors of cheerleading aesthetic communication process include action,stage space utilization, music, costumes, props and electronic media factors.2. Cheerleading aesthetic communication process structure by creating, display and accept three parts.Creating stage is form the experience of coaches, after conception to creation intention state change sonfinish. Display stage is through the traditional field show and with the aid of electronic media shows twoforms complete set movement of the whole show. Behavior subject of the acception stage is the audienceand the referee.It constituted by behavior body’s looking forward to horizon preparation, visual andauditory feelings and emotional experience of three levels. Display and accept is the two aspects ofrealizing communication with cheerleader and viewer. The three interrelated and influence each other, beshort of one cannot.3.Characteristics of Cheerleading aesthetic communication are inheritance and innovation, recreative, intuitive, difference, indirect, synchronism, interactive,atc.Among, nteractivity is cheerleading differencefrom other sports main features.According to cheerleading aesthetic communication problems, put forward the following suggestions:1. Mining the fitness function of cheerleading itself deeply. Develop form suitable for the generalpublic,and expand its popularization range.2. Collaborate positively with well-known media. Use of the electronic network technology to developnew platform,to improve cheerleading events exposure rate and mass participation.3. Bold innovation.Make chinese elements in traditional cheerlsading. Creating a broad mass base ofcheerleading works.4. Play the role of the leading cheerleader positively; the audience form agile pre-match training;specially-assigned person is assigned to organize the audiences cheer before competition. To strengthen thecultural construction of field. Maintenance cheerleading playing positive atmosphere.5. Improve the artistic accomplishment,to strengthen the understanding of "beauty",and set up healthyaesthetic view.