Target Marketing Strategy Of Shenzhen Badminton Supplies For D Company

The success of the enterprise marketing lies in whether the enterprise can findits own target market and make the right market positioning, which is the foundationof a correct marketing strategy. D company has been in the market of badmintonsupplies in Shenzhen for more than20years, but still does not become a well-knownbrand, so it, guided by the target market strategy, needs to have a new understandingof the market and adjusts its market strategy to successfully develop the market.Take the example of small-and-medium-sized sports goods enterprises finding theirsuitable target markets and winning the survival and development space as therealistic reference, this paper conducts the beneficial exploration to promote thedevelopment of sports goods industry.From the perspective of the target market marketing strategy, this paperattempts to analyze the marketing problems of D company; it subdivides thebadminton supplies market in Shenzhen with STP theory, explores the industrycompetition environment with the “five-force model” and finds out the strengths,weaknesses and the core competence of D company with SWOT analytical method;according to the above-mentioned results, it finds the target market suitable for theconditions and the abilities of D company, makes the target market positioning forthe company, and takes advantage of4C marketing mix strategy to work out specificmarketing strategy to serve the target market, establish the brand image among thetarget customers and successfully expands the market share in the market with fiercecompetition.With the related theory of target marketing strategy, this paper reviews the futuremarketing strategy of D company, explores the target market suitable for thedevelopment of the company and improves the marketing mix strategy based on themarketing positioning. Combining the theory with the initial strategy practice of thecompany, it makes every effort to offer reference to the company or other companiesof the same type in the process of establishing the marketing strategic ideas.