Marketing Strategy Of Children’s English Training Institutions In Shenzhen

As the total population ranked first in the world largest non English speaking countries, China has played a pivotal role on the world stage,with the increasingly frequent international exchanges and closer, how to improve the English proficiency of the people of this country is particularly necessary. In recent years,especially in economically developed coastal cities.English training showing a thriving scene.Some experts predict that the next few years,the number of Chinese learning English will be more than the total population of English-speaking countries.the economic benefits will continue to increase each year200million in increments.Only in Shenzhen, in2010on English training institutions increased by more than40%, and there are thousands of parents want their children to not only be able to meet in45minutes of the school classroom.but also want their children to be better than the other kids. so spawned an emerging market-children’s English training. Meanwhile, with the level of China’s national economy to improve,resulting in the culture of English parents interested in children has reached an unprecedented height.But faced with a lack of reasonable market positioning.institutional varying levels of hierarchy.leading English language training institutions have not been positive developmentBased on the marketing vision to H Children English institutions, for example, by collecting a large amount of industry information and research tools combine theoretical marketing knowledge to take advantage of the current education and training system to conduct a comprehensive analysis of the market and industry research. Details are as follows:1.Detailed analysis of the macroeconomic environment, Shenzhen children’s English training industry, industry characteristics and consumer habits,analyzes the current situation and the prospects for future development of the analysis of children’s English training institutions:2.Combining the current development status of education and training industry, while applying SWOT model analysis, marketing STP, based on marketing and other related theoretical basis for its current operations and marketing model, proposed the corresponding marketing strategy plan: 3.The conclusions based on the paper on the future development of H Children English institutions provide some future thinking, while the children’s English training institutions are on the product, pricing, and integrated marketing communications brought some reference reference value.