The Analysis On Marketing Strategies Of Z Company’s Education And Franchise Service

With China’s fast economic growth, competition has become more intensified in Education Service industry. Despite there are a great number of education service providers, they have mixed service quality. The analysis on global trade and its statistics show that education service is maintained at a rate of5%of total international service trade. Various forms of transnational education service exist nowadays and education is no longer provided by one country only. Each country has become more aware of the importance of applying WTO rules and service trade liberalization policies to education to serve its own development goals and interests. The number and the scale of education service providers are growing. Therefore, issues such as education service quality control, and how to award an education service provider for meeting certain quality standards, have gained increasing attention.Z company is an education service provider which is recognized by Education Department. It’s sudden rise in education service industry has attracted great attention from interested parents and gained their trust. This paper describes its sales and marketing pattern and experiences, analyzes its franchised chain model, and summarizes possible solutions for similar enterprises.Illustrated by Z Company’s effective marketing plans and decisions, the paper has initiated a full set of marketing strategies on how to promote franchised chain in education service industry, and provided implementation suggestions.