Research On Chain Management Mode Of Private Education And Training Institutions

The education and training industry is a very attractive industry.By the end of 2017,the output value of private education has exceeded 100 million yuan,and this market is still growing rapidly,and the industry profits are even close to 100 million yuan.The private education chain business model is a new form of development of the private education industry.By referring to the traditional chain management model,the curriculum system and content and business model are extended to various affiliates by using unified standards.The chain business model effectively integrates the teachers’ resources.The franchise headquarters selects excellent teachers and transmits the courseware to the franchisees.Many cities with underdeveloped educational resources can also enjoy excellent teacher courses.In this way,the funds are alleviated,and through the abundant funds to establish their own curriculum system,teaching plans,with high returns and benefits to retain excellent teachers.(1)Through the analysis and research on the theoretical basis of the franchise chain management model,this paper compares and analyzes the three chain business models,and provides an analysis for the enterprises that join the chain management mode.(2)Analyze and study the chain operation mode of a private education and training institution,analyze the characteristics of the chain management mode of an English training institution in a private training institution,and find out the problems of its management mode through PEST’s external environment analysis method.And conduct a cause analysis.This paper has five chapters: The first chapter is the introduction,introducing the research background,research content,research methods and research significance.The second chapter is the theoretical analysis of the franchise chain management model,introducing and analyzing the private education and training institutions.The related concepts and characteristics of the chain business model,the organizational structure and functions of the franchise chain headquarters and branches;the third chapter analyzes the franchise chain management model of private education institutions,introduces the current situation of private education and training institutions,and analyzes the existence of private education and training institutions.The problems and causes;analyzed the characteristics of China’s education and training franchise chain model.The fourth chapter is a case study of the chain operation mode of private education and training institutions.The fifth chapter analyzes the existing operation mode and proposes corresponding solutions.The chain management model has become a very important business model in the field of business operations.It has a positive role in promoting the survival,development and growth of enterprises,and has a far-reaching impact on the country and the social economy.Many training institutions nowadays Use the chain management model to resist market risks and improve the economic efficiency of enterprises.Therefore,the research on the chain management model of private education and training institutions is very important.