| This essay uses literature, interviews with experts, summarized comparative analysis,mathematical statistics; research methods to research Hainan Sports Tourism. A comparativeanalysis of Hainan with Guangzhou,Yunnan and other nine provinces is also included.Thedata collected through multiple channels, using principal component analysis SPSS19.0inFactor module to analyze the data.Preliminary draw the following conclusions:一、Hainan sports tourism destination has a good ecological environment, the applicabletravel long period; range of sports tourism resources, and rich national sports tourism resource;Hainan sports tourism showing a late start, rapid development problems.二、An analysis of the macro environment (PEST) Hainan sports tourism destinationdevelopment: domestic and international environment facing a rare historical opportunity andpolicy support to the province, is also faced with many difficulties and challenges of theeconomic, social, and technical development.三、Comparative advantage, competitive advantage, masonry model, Crouch,&Ritchiedestination competitiveness conceptual model theories based on combining the characteristicsof sports tourism destination, preliminary building a sports tourism destinationcompetitiveness model, the evaluation model reality competitive potential competitiveness,environmental competitiveness constitutes, contains30indicators.四、The results showed: the comprehensive competitiveness=0.38*Reality competitive+0.34Potential competitiveness+0.28*Environment competitive. Real competitiveness totravel star hotel and total revenue sports tourism as a major factor; Potentially competitiveintensity sports tourism resources, GDP per capita as a major factor; Environmentalcompetitiveness per capita road area, air quality is a major factor. Compared to otherprovinces in the Pan-Pearl River Delta, Hainan has a superior environment competitiveness,the weaker potential competitiveness reality competitiveness is weak, the overallcompetitiveness ranking of sports tourism destination in Hainan later, currently sports tourismin Hainan destination larger development space.Suggestion:1, Integration sports tourism resources, highlighting the environmentaladvantages of Hainan;2, The innovation of marketing, shape characteristics of Hainan sportstourism destination brand image;3, Reserve everything and create a good environment for thedevelopment of sports tourism,;4,Improve and extend the sports tourism industry chain,improve the comprehensive competitiveness of the destination. |
PDF Full Text Request