Research On The Competitiveness Of Guilin Sports Tourism Industry

The global economy is surging,and competition among countries is in full swing! The competition among countries in the world today is no longer limited to military and political competition,and has spread to a comprehensive comparison of comprehensive competitiveness.As a complete sub-industry chain of the tertiary industry,the sports tourism industry has been studied systematically and comprehensively for many years in developed countries.Although there is no complete evaluation index system and scientific unified theoretical framework for the sports tourism industry in China,domestic experts and scholars have done a lot of research in this area.As an international tourist destination,Guilin has always been one of the top destinations for domestic and foreign tourism.At present,most domestic researches on the competitiveness of sports tourism industry use the Likert scale scoring method as the index assignment.This study takes the sports tourism industry in Guilin as the main research object and other cities in Guangxi as the comparative object for research.It aims to improve and innovate the theoretical level of the competitiveness of the sports tourism industry in Guilin,and provide data support and practical basis for the development and utilization of the sports tourism industry in Guilin and other cities,so as to promote the sustainable and efficient development of the competitiveness of the sports tourism industry.The full text is divided into six parts:The first part is the preface,which mainly introduces the research background,purpose,significance,methods,ideas,key points,difficulties and innovations of the paper,and lays out a good route for the research on the competitiveness of the sports tourism industry in Guilin.The second part is the literature review part,mainly combing the history of domestic and foreign industrial competitiveness and the status quo of the development of sports tourism industry indicators.With reference to Professor Porter’s "Diamond Theory",Professor Dong Sung Cho’s "Nine Factor Model" and Professor Rugman’s "Dual Diamond Model" competitiveness analysis theory,consider sports tourism supply factors,sports tourism market demand,sports tourism related Industry,sports tourism city economy and sports tourism facility planning are the five major factors that affect the competitiveness of the sports tourism industry.The main influence mechanism is: the supply of natural resources and the supply of human resources among the supply factors are the first foundation for the development of the sports tourism industry;market demand reflects the market potential of the sports tourism industry in the region.Therefore,the domestic market determines the sports tourism enterprises.With regard to the “deep” understanding of the industry,the international market determines the “height”that sports tourism companies stand on;related industries represent the degree of industrial linkage between the upper,middle,and downstream industrial chains in the sports tourism industry;the advantage of the urban economy lies in sports tourism The competitiveness of enterprises,and the competitiveness of sports tourism enterprises depends on people’s productivity and consumption levels.Facility planning is a material facility that provides public services for the development of the sports tourism industry,and is a public service system used to ensure the normal conduct of sports tourism activities.The third part is the part of this research to construct the framework and index system of the competitiveness of the sports tourism industry based on the analytic hierarchy process: the first step is to select the six principles to be followed by the indicators;the second step is to discuss the basis for selecting the indicators;the third step is Determine the indicators,including 5first-level indicators,10 second-level indicators and 40 third-level indicators;the fourth step is to explain each indicator;the fifth step is to build the competitiveness of experts in the sports tourism industry based on analytic hierarchy The matrix after the judgment of the index weight;the sixth step is to set the index weight according to the result of the matrix calculation,and summarize it.The fourth part makes an empirical analysis of the competitiveness of the sports tourism industry in Guilin,discusses the results and gives research recommendations.The analysis results show that: First,the natural resources are abundant but the competitiveness of human resources is insufficient;second,the international consumer market is active,and the development of the local market is slightly lagging;third,the catering and accommodation industry related to the sports tourism industry is relatively developed,but other supporting facilities such as sports Manufacturing industry is relatively weak;fourth,the economic level of the city needs to be improved.Guilin currently uses agriculture as one of the main sources of income,and the industrial level is low,resulting in lower wages for employees in the sports tourism industry;fifth,facilities related to the image of a tourist city It is relatively complete,but infrastructure construction such as public tourism and transportation is slightly tight.Based on the results of the competitiveness research,five suggestions are put forward: one is to expand the supply of human resources,and the coordinated development of natural resources and human resources;the second is to innovate the marketing model,establish a local marketing brand,and develop a dual-cycle market at home and abroad;and the third is to establish sports Tourism industrial parks,to enhance the clustering of manufacturing industries,so that sports tourism and sports manufacturing go hand in hand;the fourth is to use fiscal and tax leverage to support the development of small and medium-sized sports tourism;the fifth is to build a new type of government-enterprise cooperation relationship and break through the infrastructure construction of the sports tourism industry bottleneck.The fifth part is the conclusion of the research on the competitiveness of the sports tourism industry in Guilin.Conclusions are summarized from the indicators and the competitive advantages and shortcomings of Guilin’s sports tourism industry.The sixth part discusses the shortcomings of this research,and finally looks forward to the future prospects of the competitiveness of the sports tourism industry in Guilin.