| With intensive study by using the methods of questionnaire, literature, expert interview,on-the-spot investigation and statistic analysis, I find, as a tropical tourism destination, thereis a certain gap between Sanya and other well-known international tour destinations assessedby current international practice. Thereupon, this paper offers some rational strategies andsuggestions on how to advance the course of internationalization of Tourism to Sanya as atropical tourism destination.This paper is divided into seven chapters. The preface briefly introduces the background,the meaning, research methods and innovations of this study. Chapter one is a broad overviewabout related studies on tourism destination, sports tour destination, tropical sports tour andtourism internationalization. Chapter two summarizes the distinctive features of tropicalsports tourism and tropical sports tour destinations as well as its theoretical basis. Chapterthree first analyzes the internationalization course of Sanya as a tropical sports tourismdestination, and then further studies the internationalization degree of its development.Chapter four, as an important data analysis paragraph of the whole paper, mainly expoundsthe influence of tourists on advancing the course of the internationalization of Sanya as asports tourism destination. Chapter five states the gap between Sanya and other cities as ainternational tour destination. In chapter six, the paper sets forth the development goal oftourism internationalization and offers some rational strategies and suggestions on how toadvance the course of internationalization of Tourism to Sanya as a tropical tourismdestination. The last chapter is the paper’s conclusion part. The main standpoints can besummarized as follows:1. Tropical sports tourism can be characterized by non-seasonal changes, high speciality,reusability, high participation and strong challenge.And tropical sports tourism destinationshave the advantages of location, climate and resources.2. Sanya, as a destination of tropical sports tour, has abundant tourism resources, amongwhich the most representative ones are golf courses, winter training bases, diving resourcesand yachts and liners.3. The internationalization of Sanya as a tropical tourism city is starting to take shape,but still in the initial stage: the level of urbanization and internationalization and theconvenience of transportation still need to be improved; the tourist source market structure needs to be perfected, which is mainly made up of domestic tourists, with comparatively lessinternational tourists; and the tourism satisfaction needs to be advanced, which is relativelylow for those who come to Sanya to enjoy their tropical tour.4. The tourist market structure is evaluation tourist destination the internationalizationlevel one of the key elements of the basic characteristics of the tourists, behaviorcharacteristics of sports tourism destination and tropical satisfaction directly influence thedestination tourist market structure, thus influence tropical sports tourism destinationinternational development level.5. Promoting tropical sports tourism destination internationalization basically has thefollowing six measures:6. Tropical sports tourism destination of internationalization basically has the followingfive strategies:The government overall coordination, tropical sports tourism destination forinternational special planning; The tourist market segmentation, key points of domestic andinternational tropical sports travel marketing; Implementation of international operationstrategy, upgrading of sports tourism from tropical tourist enterprises internationalization;Travel information service center network construction, improve sports tourism destinationinformation tropical system internationalization; Tducation first principle, tropical sportstourism destination for international talent guarantee to provide. |
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