Analysis On Product Delivery And Customer Needs Of Administrative-market Sports Organizations In China

With the growing socio-economic development of our country, thegovernment is no longer a single direct management of public affairs managementmodel, changes in the ground-profit organizations, such as nonprofit organizationsand the Government to participate in the management mode. In the process of thedevelopment of market economy, some sports organizations, has graduallytransformed by the previous government management of "public-private duality, onthe one hand, it has the usual public property, as members of society to providequasi-public goods and public goods; another aspects of market behavior basedorganization members provide economic benefits with respect to the public interest.Of academia such organizations are usually nonprofit sports organization, sports NGO,industry, sports associations and the perspective to expand the development status ofthe organization has been unable to meet, a new interpretation of its connotation. Withthe deepening of market reforms, institutional and other issues, some of the defects ofits own existence is gradually exposed, so that the organization can not be efficient.China’s domestic research on such organizations is not therefore provide research andcustomer demand for our products such sports organizations, to enable organizationsto better serve the community with certain academic value and practical significance.The structure of this paper is divided into three parts, the first part is toexplore the meaning of administrative type of market-oriented sports organizations,and tries to give the definition of the second part of the organization to provide theproducts analyzed, described the effectiveness of the role of the product, that theproduct characteristics, and organizations that provide products classification. Thethird part analysis branch of the customers of the market-oriented organization of thepolitical type, First of all, the classification of the organization’s customers, todistinguish the characteristics of each of the different types of customers, and eachcustomer’s needs. The fourth part of the analysis of products from production toconsumer spending to achieve full process analysis, providers, activists and recipientto identify the problems in this series of links, and try to propose solutions to measure.