Research On Relationship Between Network Leisure Motivations And Behaviour Of Undergraduates

Eight hours learning lays a foundation for undergraduates’ reserves of professional knowledge. Exceptlearning time and physiological behavior time, eight hours leisure time has a large effect on developingskills, accumulating experiences, producing view of life and value. Along with the development oftechnology, Internet plays a more and more important role in undergraduates’ leisure life. Some causes,such as constantly improving urban network, development and application of network terminal platformand college students’ easiness to accept new things, result in that Internet has become an important part ofundergraduates’ leisure life.In this paper, interviewing method and questionnaire method are used to survey undergraduates inHenan University, Zhengzhou University and Institutes of Technology of Henan. Descriptive analysis,factorial analysis, difference analysis and regression analysis of different network leisure behavior andleisure motivations are used with a statistical software （SPSS15.0） to study undergraduates’ motivationsto enjoy network leisure, their behavior, difference of motivations or behavior and relationship betweenmotivations and behavior etc. Reasonable suggestions are delivered based on those problems exposed.Research shows:(1) There are many network leisure motivations:‘Social interaction factor’,‘Negative emotionalfactor’,‘Expressing themselves factor’,‘enhancing ability factor’,‘External restriction factor’,‘Heartexperience factor’,‘Information acquisition factor’. Enhancing ability factor gets the highest marks. Theothers are ranked from the higher to lower marks to be ‘Information acquisition factor’,‘Externalrestriction factors’,‘Expressing themselves factor’,‘Soul experience factor’,‘Social interaction factor’,‘Negative emotional factor’.(2) The preference and contents of undergraduate network leisure are divided into three parts:‘Lifeapplication class’,‘Entertainment class’ and ‘Social communication class’. What is more, entertainmentclass is the most popular. Social communication class is the second popular and life application class is theleast popular.(3) Undergraduates with different demographics vary dramatically in network leisure motivations. Undergraduates of different sex have remarkable differences in soul experience factor, social interactionfactor. Undergraduates of different grades have remarkable differences in negative emotional factor andexternal restriction factor. Undergraduates from different cities have remarkable differences in socialinteraction factor, heart experience factor and information acquisition factor. Undergraduates of differentnetwork ages have remarkable differences in social interaction factor and expressing themselves factor.(4) Undergraduates with different demographics vary dramatically in network leisure behavior.Undergraduates of different sex have remarkable differences in network leisure time, network leisureconsumption contents, filling out personal information, performance of life application class, playingmobile phones in class, reducing sleeping time and browsing pornographic and violent contents. Studentsof different grades have remarkable differences in network leisure consumption contents, performance oflife application class, performance of entertainment class, performance of social communication class,cutting classes, playing mobile phones in class and browsing pornographic and violent contents.Undergraduates of different subjects have remarkable differences in network leisure time, network leisurelocations, network leisure consumption contents, cutting classes and playing mobile phones in class.Undergraduates from different cities have remarkable differences in network leisure frequencies, networkleisure consumption contents and performance of life application class. Undergraduates of differentnetwork ages have remarkable differences in network leisure frequencies, network leisure locations,performance of life application class. Undergraduates of different personalities have a big difference inreducing the presence of sports.(5) Undergraduate network leisure motivations are dramatically correlated with some network leisurebehavior. Network leisure time has positive correlation with negative emotional factor and has negativecorrelation with enhancing ability factor. Marks of Network leisure frequency have negative correlationwith information acquisition factor. Marks of network leisure planning have negative correlation withenhancing ability factor. Performance of life application class has positive correlation with socialinteraction factor, heart experience factor, enhancing ability factor and negative emotional factor and hasnegative correlation with external restriction factor. Performance of entertainment class has positivecorrelation with enhancing ability factor, external restriction factor and information acquisition factor andhas negative correlation with negative emotional factor. Performance of social communication class has positive correlation with expressing themselves factor, information acquisition factor, social interactionfactor. Marks of cutting classes have negative correlation with social interaction factor and have positivecorrelation with enhancing ability factor. Marks of reducing sleeping time have positive correlation withexpressing themselves factor. Marks of browsing pornographic and violent contents have negativecorrelation with heart experience factor.According to the analysis of the research, some suggestions are given:(1) Undergraduates should set up right concept of network leisure. What is more, do more meaningfulthings with network leisure. Grade cadre need bring the subjective initiative. Find better leisure activities.(2) Universities should improve hardware facilities for good cultural environment.(3) The government should cooperate with network operators to build website classification system.Website opinion leaders should play positive energy to enhance public leisure system.