The Present Situation Of Research In Xiangxi Fitness Club And Its Development Countermeasure

In recent years, with the rapid development of China’s economy, great changeshave taken place in people’s living standard and the pattern of consumption. People arebecoming aware of the importance of health issues and begin to pursure the quality oflife, which mainly including people’s requirements to healthy life, physical exercise,nutrition and health care and leisure activities. Under the background of rapid economicgrowth and the vigorous support of sports industry, the fitness industry in china hascertain differences with foreign industry and become an independent system gradually.In contrast with the foreign professional (high standard) and systematic managementsystem of health clubs, the fitness industry at home remains young in terms of bothmarket demand and management methods. Developed cities and regional health clubshave already been adopting the foreign operations’ methods of running chains andbrands. Also, the operation of health clubs has reached a considerable scale. While indifferent regions, the scale of development of the fitness market is different. The moreremote and backward the areas are the more low the scales of operations of health clubs.Xiangxi region is located in the western part of Hunan Province, with ethnic minoritiesmaking up the main population and a relatively backward living environment. Localpeople’s demands for the fitness market differ from those in other areas. There is adifference between the fitness needs of local people and the demand of other areas.Investigating and organizing the information on current conditions of operations andmanagement in local fitness clubs play an immeasurable role in helping promote abetter local implementation of the state fitness program.The dissertation uses the literature material method, field investigation method,interview method, questionnaire method, mathematics statistics method and logicanalysis method and so on. The research is about the present situation of the fitnessclubs in Xiangxi region of Hunan province(including12clubs which legallyregistered in the state sport bureau in Xiangxi, Tujia and Miao autonomous regions andthe rest of eight). The research mainly includes the present situation of the facilities inthe fitness club, and the factors which affect the the club’s development. The results ofthe study show that:1．The majority of the profit-seeking fitness clubs are the constantly small clubs inXiangxi region. The distribution of those clubs are closely connect with the economy ofthe eight counties in Xiangxi region. The constantly developed counties have moreclubs, while the undeveloped have less clubs. The data also shows that the number offitness clubs in each counties can basically satisfied people’s demand. However, thereare extremely few special items in those fitness clubs. And they lack the basic facilitiesas well. Besides, there is very little competition between those clubs, thus none club has its own advantages.2. Coaches in the fitness club are lack of experience, almost half of them works asa coach between one and three years, and75%of them under3years. Besides, manycoaches teaching in the club without any authentic certification, so their qualification incoaching is still under the worry.3. Health clubs are mainly small scale ones, with less operations and lowerinvestments; problems exist in venue regional planning, and public practice areas andother areas are separated in different ways, the venues are small and compact, variousbody measurement instruments are provided to assess health and physical fitness, heartand lung functioning, flexibility tests, body composition and basic body conditionmeasurements are few. There are no clinic and business medical staff, facilities such aschanging rooms and bathrooms are less than ideal, and the number of wardrobesprovided is unsatisfactory.The study aims to survey the relevant information in xiangxi fitness clubs anddiscover the existing problems and provide some suggestions. The suggestionsincluding perfect management system and rules, innovate the fitness programs andservice programs, attach importance to the development of talents and markets andstrengthen the information measures. The research provides a theoretical reference forthe decision making of the relevant departments and a scientific basis for stable healthdevelopment in order to promote the development of xiangxi fitness clubs.