Research On The Management And Operation Mode Of Calorie Health Club

With the continuous development of the social economy and the improvement of people's living standards,people's health awareness has become stronger.Under the background of the “National Fitness” era,the concept of advocating fashion and pursuing healthy life has promoted the further development of the fitness club.Since the 2008 Olympics,national fitness has become the theme of life in the era.In particular,in recent years,China has upgraded the national fitness program into a national strategy.This has brought new opportunities and challenges to the development of the fitness industry.Today,fitness exercise has become the theme of the times.China's small and medium-sized cities actively respond to the theme of the times and their fitness clubs have also made progress and development.Therefore,in order to study the operation and development status of fitness clubs in small and medium-sized urban areas in China,taking the calorie fitness club in Lin Tong District of Xi'an as the research object,the management and operation modes of fitness clubs in the middle and small-sized urban areas were studied and analyzed in depth.Taking the calorie fitness club as a case study,through field surveys and research,questionnaires,literature analysis and interview methods were used to analyze the management and management of calorie fitness clubs in the small and medium-sized urban areas.The study found that: First,the calorie fitness club “All in order to serve the public” business management concept is an important factor in its rapid development.Second,the management of the calorie fitness club implements the employee share participation system as an important factor in mobilizing the enthusiasm of employees.Mobilize the enthusiasm of all employees and make the calorie fitness club move in a better direction.Third,the calorie fitness club implements a single management mechanism.The single management body of the fitness club makes its efficiency more efficient.However,there are still some problems in the management of calorie fitness clubs.First,the market position of calorie fitness clubs is not yet clear.Calorie fitness clubs blindly carry out projects without knowing market positioning,which causes many problems in the process of business development.Second,the degree of specialization in business management is low.In the management of operational projects,the calorie fitness club has not formed a systematic operating mechanism.Third,the degree of localization is low,and calorie fitness clubs have not carried out many fitness projects in the process of development and management in conjunction with the local actual conditions.Based on the analysis of the status quo and existing problems in the operation and management of calorie fitness clubs,the government,management managers should strengthen the measures,talent development and marketing strategies.With a view to improving China's current fitness condition in small and medium-sized urban health clubs and promoting the development of fitness clubs in small and medium-sized urban areas.