Tourism Of Intercultural Communication In The Ethnic Community

Tourism is an massive interpersonal communication activity and also a kind of cultural diffusion phenomenon. Human use language, emoticon, hand signal, posture and other symbol sign to interactive and transmit information. As people from different areas and with different background, the communication symbol sign they uses have distinguish culture characteristic.This thesis emphasis on social factors which influences intercultural commnuication in the process of tourism,depend on the theory of culture commnication Anthropology and the theory of symbolic interaction of Sociology.Example the culture diffenence between domestic tourist and ethnic villages’host,then illustrate function of language symbols and non-language symbols in the intercultural interaction, meanwhile summarize and explore the efficient commnuicate approach for ethnic villages to develop tourism.This thesis includes three chapters. The first chapter mainly discusses the theory of intercultural commnuicaton and illuminates factors and approaches of the intercultural communication.The second chapter is empiricial study,selected the case of Fenghuang Shanjiang Zaogang village to do fieldwork and collected affluent first-hand data,while practice theory analyzes the interaction between tourist and enthnic host.The three chapter on the basis of summarizing the case study to explores efficient approaches and methods of intercutural communication of ethnic villages that developes tourism.