Based On The The SWOT Model Under The Lanzhou International Marathon Xiamen International Marathon A Comparative Study Of The Tournament Operation

This article using SWOT original analysis tools and methods for enterprise managementscience, and do a comparison and analysis of the operation of Lanzhou, Xiamen InternationalMarathon, to make complex information become clear, accurate analysis of the events duringthe operation of the two the pros and cons of various factors, and more intuitive to reflect thedevelopment trend of the two events, and the two events in the SWOT framework docompare, Lanzhou marathon operation compared to the the Xiamen marathon operation stillexist a certain lack of paper on the two ground Marathon races operation conducted research,expert interviews, questionnaire survey and swot analysis method, filtering out the Beijingmarathon races operation of the advantages, weaknesses, opportunities and threats fourfactors and strategic positioning study, in order to operate Lanzhou marathon race provide atheoretical basis, concluded as follows: Xiamen marathon operation of strategic positioning isa pioneering strategy (S+O strategy), this is a play to its own internal strengths to takeadvantage of external opportunities strategic combination. Xiamen marathon operation todevelop strategies that play their matches the operation of the internal advantages in Xiamenas the province of the Chinese economy, increase government support for efforts to improvethe level of market-oriented operation, continue to vigorously promote the public philosophyof Xiamen marathon, organize more innovative sports events by means of multi-channelmedia advocacy role, and strive to develop a broader market, attract more sponsorshipinvestment, expand the influence of Xiamen marathon race, the Xiamen marathon fight theworld’s top marathon. Lanzhou Marathon Race operational strategy for the protest-typestrategy (S+T strategy), protest is a use of their own advantages to avoid or mitigate externalthreats affect the strategic combination. Lanzhou marathon operation protest strategy is tomake use of their own advantages to the operation of the race, circumvent or mitigate theexternal environment, the threat posed by strategic Lanzhou marathon struggle strategy totake full advantage of its unique race route to carry out more marathon themes with westerncharacteristics of activities and events, so as to attract more of the world’s top-class athletesand runners from around the world participating, in order to avoid the adverse effects ofrelatively isolated mainland’s economic development to events, to obtain a higher degree ofconcern and opportunities for cooperation with other marathon.