Research On The Present Management Situation And Development Countermeasure Of Fitness Club In Anshan City

After the Beijing Olympics, our country puts forward the slogan of sports powers, from the power of the policy guidance on strategic layout, pay more attention to the development of mass sports fitness business.Fitness club as a new kind of sports organizationis of great significance to the national fitness campaign and plays the positive role.Especially along with the development of sports industry in 2014 the national strategybrought new opportunity forthe development of the sports fitness club.Anshan city is a key city in the northeast old industrial area, and fitness club as this unique form of mass sports fitness have passedfor 10 years.At present, the status quo of the construction of the fitness club of how and how to be better in thefuture, which is worthy in-depth study and has a certain practical significance.So taking 500 consumers and 24 fitness coaches of Anshan 8 sports fitness clubs as investigation object, using literature, questionnaire, interview, mathematical statistics and other research methods, the present situation of the sports fitness club in the Anshan has carried on the investigation and study, and put forward the corresponding development countermeasure.The main conclusions of this paper is as follows:First, Anshan fitness clubs as a whole are given priority to with medium-sized fitness club, basic private economy as the main form of system of ownership form, reaching 87.5%.Fitness clubs set up fitness program which is comprehensive, whichcan meet the demand of people’s fitness.But the clubs have no obvious characteristics with low degree of development model and the single chain business development.Second, the professional level of Anshan sports club management personnel is low, and it is lack of familiar sports fitness industry and interdisciplinary talents proficient in management at the same time.Professional fitness coaches level is uneven, and the overall service quality is low. Some coaches don’t have much practice experience, and at the same time the club coaches of retraining and treatment are on the low side.Third, the awareness and demand of Anshan sports fitness club consumer are strong, and they have the high cultural level.31 to 40 years old as the consumption main body at this age, accounting for 53.63% of the total sample.Per month for fitness club consumers spending cost on 100 yuan below, and consumption level is low.Fourth, Anshan fitness club is widely used in membership as the main body of marketing way, and year positioning is in line with consumer consumption desire.Butit is the lack of incentives for low-income groups in and localization strategy, which lost a part of consumer groups.Fifth,Main countermeasures to promote the development of Anshan city fitness club, relevant government departments should strengthen the control of the fitness club;Establishment of industry associations, and promote the communication between the fitness club;Comprehensive analysis of the factors making reasonable price;Development of chain operation mode, make fitness brand;To take the form of multi-channel, multi-form and multi-level to strengthen the cultivation of coaches;Use a variety of promotions, to guide the consumer changing ideas, enhance the awareness of physical fitness;Promoting the comprehensive qualities of fitness club management, strengthen the construction of the club’s own organization.