| The mid-1990’s, the sports lottery landing in Hunan, and gradually standardizedtrack with the development of the lottery industry. Under the policy guidance andmanagement of the departments, the sports lottery is raising funds efficacy andmaking a huge contribution to the cause of sports. The same time, we should see, theHunan Sports Lottery is still in its infancy, the sports lottery management is notperfect, and there are still some problems and shortcomings in the issuance and sale ofsports lottery process. Improving and perfecting the management has an immeasurableimpact on the the sports lottery.Hunan province is located in China’s western region, relative to the coastal areasof development,its indicators and economy is low-ranking. Functional departmentscan only use limited funds for the development of the sport. Relative to the generalpublic sports, sports fitness requirements has become increasingly popular andexpanding have larger conflict. Therefore, the promotion and development efforts ofsports lottery is the assistance and supplement of solving the lack of funds. And topromote and develop Hunan provincial sports career, it has extraordinary influenceand significance.Applying the mathematical statistics, expert interview method, and the literaturematerial method and questionnaire, the paper investigates the actuality of issuance ofsports lottery industry in Hunan Municipality and analyses the investigation effect.Based on the previous theory and practise of sports lottery industry, the research andmanagement of many domestic and foreign experts read authorities about sportslottery business sports lottery research and development, marketing, issuing and bodycolour market research and so on various achievements and research methods, thepaper study the current situation of Hunan sports lottery business. The author analyzesthe opportunities and the challenges facing the Hunan sports lottery business bySWOT analysis methord, and provides many countermeasures. It should be enhancedthe correct propaganda of sport lottery, formed the correct guidance of public opinion,established the law status of sport lottery, perfected the system of sports lottery salessoar, strengthened the supervision of the sales body and so on. These measures willprovide robust economic support and the implementation for our country sports andpopular fitness, construct the modern body of sports lottery market for the “four-two” model of Hunan province, and promote the development of the sports industry. |
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