| Sport lottery ticket is a certificate with numbers, figures or characters printed on it. Its publication is to concentrate capitals for the development of sport utility. People buy sport lottery tickets with their own willingness and they can get a certain award according to the specified rules.Nowadays, there are more 150 countries operating lottery ticket in the world. Among them over 70 countries circulate sport lottery tickets and over 30 countries circulate football lottery tickets. The industry of sport lottery ticket, known as "the Sixth Industrial Domain" in some foreign countries has become one of the major resources of the national sport funds and the supporting industry of the sport utility, and plays a very important role in the national economics. From the practice of our national publication of sport lottery tickets, we can see that it can widely propagated the sport utility, concentrate people's care and support, strengthen people's sport consciousness. It can collect funds in a short period of time and reduce the burden of the national finance. It is helpful for the execution of the national healthy plan and the Olympic glorious plan. It remits the current pressure of re-aftercare of our society and increases new job opportunities for working people. Therefore, the study of sport lottery tickets has deep practical and theoretical values.Nowadays, the study concerning sport lottery tickets mainly concentrates on two aspects. One is the study of developmental countermeasure and orientation of the sport lottery tickets from the theoretical angle, i. e it's developmental tendency, laws and rules, and its nature. The other is from the practical angle, the study of the operation of the sport lottery tickets that is to sum up the experiences of its publication, operation and management systems. These studies discuss the development and administration of sport lottery tickets from different aspects. But theycannot be called systematic. Particularly speaking, the comprehensive study combining sport lottery ticket with sustaining development is a weak point. The object of this project is the consumers and the operations of the sport lottery of Shandong province. Guided by the theory of sustaining development and management, on the basis of the collection of literary materials and research, I have done a systematic study on sport lottery ticket of Shandong Province.The essential conclusions are as the followings:1. Lottery consumers of Shandong province include more males than females, and most of them are middle-aged and young fellows. The scale is the older, the less for the relationship between the age and quantity of sport lottery consumers. Their education mainly stays at secondary school or senior school levels, which can be represented the shape of counter~V. They are likely to participate in the sports or to watch games or matches. The proportion for sport lottery ticket consuming is increasing with the increasing degree of sports gladness.2. The lottery consumers of Shandong province like to buy computerized sport lottery tickets. Also, the face value is usually about 2 yuan. The locations of buying are mainly the supermarkets of their districts and sometimes they go to buy lottery tickets near their working places.3. In Shandong province, most people who buy sports lottery tickets are motivated to get a certain profit, when no award, just to as a tribute to society of to a try of their luck. To some extent, the phenomena reflect the immature consuming psychology.4. Most consumers have one year's experience of purchasing sports lottery tickets. Most of the buyers would like to buy 2-5 times every month and each time will consume 6-10 yuan. After buying the tickets, most of consumers would keep them as a souvenir.5. At present, most of the sports lottery buyers set a high value on thecredit of lottery tickets, at the same time, showing great satisfaction with the service of operators and purchasing circumstances.6. At present, concerning t... |
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