Research On The Entertainment And Industry Of Sports Lottery

China sports lottery industry after 20 years of development,with the growing ranks of the lottery,the lottery industry has quietly emerged,along with the continuous expansion of the scale of the industry,from the initial raise welfare fund,develop to become an important part of the social cultural and recreational activities,promote social harmony and stability,So it is significant to study the entertainment and industry of the lottery.The thesis studies the entertainment and industry of sports lottery in two aspects,trying to explain the nature of sports lottery industry.The thesis mainly adopts the literature method,data statistics method,inductive logic method and other research methods,from 2007 to 2014 sales 1168 “Lotto games” data used in the study,the theoretical value and real sales data comparison analysis,find out the problems existing in the game,proof of funds allocated for three times on the game of important influence.The thesis demonstrates the sports lottery entertainment forms,and different types of game provides different types of entertainment experience;the lottery game entertainment depends on capital rules of the game in the third distribution point of view,to Super Lotto game,for example the lottery characteristics and influencing factors of entertainment.The thesis also explains the reasons for the sports lottery industry,and the relationship between the industry and the entertainment.The thesis also points out the main problems of sports lottery in China.The main conclusions of the thesis is that entertainment is a necessary condition for the survival of the sports lottery,entertaining size,strength,elegance and depends in the lottery game methods,as well as the lottery funds allocation method.With the development of the lottery industry,the important function of the lottery has been raised from the public welfare fund,to meet the growing demand of the people's culture and entertainment,the lottery to promote the harmonious stability of society more and more significant.Sports lottery industry has become an important industrial sector of the national economy.Sports lottery does not belong to the sports industry,should give it in the national economy in the accurate positioning.Sports lottery industry is an important guarantee for its sustainable development.Lottery game play rules,the rules of the game,and game products formed by the commercialization of the lottery industry and market,can attract many people to participate.The thesis also puts forward some suggestions on the current situation of Chinese sports lottery.