Research On The Effect Of Real Exchange Rate Of RMB To Sporting Goods’ Export Of China

Since the reform and opening up, China’s sports industry got a rapid development, as sporting manufacturing industry has also ushered in the era of rapid development. At present, China has65%of the world’s sporting goods production share. In addition, in March20,2013, said the State Sports General Administration Department:the number of today’s sporting goods exported to the countries have accumulated more than110including the main mark of the United States, Japan, China Hong Kong where exports to reached almost70%of total sports goods export marks share. At the same time, sporting goods exports increased year by year, although affected by the international environment increase drop slightly, but the sports goods export trade is still an important part of China’s export trade. Since the reform of exchange rate system after2005years, the RMB exchange rate has been demonstrated for the appreciation trend, especially in recent years, RMB appreciation pressure is increasing. As we all know, the change of exchange rate will affect the prices of export goods directly, sports goods export is no exception. Because of the influence of some factors of sports industry exchange rate movements affect the sports goods export could not simply put on a par with other export trade, we need to do further analysis and discussion.This paper selects the real effective exchange rate of RMB to sporting goods as the object of study, focusing on the impact of real effective exchange rate of RMB influence on sporting goods export trade structure and makes empirical analysis. Firstly, this paper introduces the background of the research, significance and research method of innovation, secondly on the basis of the former study results, has made the detailed elaboration to the situation of RMB exchange rate and export situation of sports goods, and use the related theory to explain the reason is a phenomenon. Thirdly, according to the data of2009to2012,we made the empirical analysis, which includes the analysis of impact of RMB exchange rate on the sporting goods, using the analytical method of unit root test, cointegration test, error correction model of Econometrics. The empirical results show that, whether it is from the long or the short term, the RMB real effective exchange rate changes on the sports goods export in effect is not as obvious, but the physical structure of export trade will have a certain impact, the appreciation of the RMB will reduce the sporting goods’ mark share. Finally, in view of the present situation of the empirical analysis and put forward relevant suggestions, for example, from the macro level suggests the transformation of China’s sporting goods manufacturing industry trade growth mode, sporting goods processing trade of the transformation and other aspects of the proposal as soon as possible.