A Study On Marketing Strategy Of Xiangtan Vocational&Technical College

Since entering the new century, the higher occupation education has made rapiddevelopment in the national attention, especially since1999, higher education beganthe implementation of enrollment policy, this policy not only promote thedevelopment speed of higher education and make higher education showed the trendof diversification in the development process. As an important part of highereducation, higher vocational colleges also got rapid development in this period.Higher vocational education is facing both opportunities and challenges in thedevelopment of the situation, on the one hand is the development of the space isenlarged, on the other hand, is more and more schools to vocational education market,in order to survive and develop in the competition, higher vocational colleges mustlearn to use the concept of marketing to enhance their competitiveness, understand themarket, grasp enterprise requirements, do a good job of teaching work, set a goodbrand of school, so that it can realize the survival and development of schools.The Xiangtan Vocational and Technical College was set up in2001, with otherschools the school by the school to upgrade, in a relatively short period of time inschool to achieve rapid development. In order to seek greater development, the schoolhas also established long-term development planning, set up the next few years thehope of achieving the goal of. Although the Xiangtan Vocational and TechnicalCollege more in the process of development of the marketing method, and has madecertain achievements, but compared with other colleges and universities and its owngoals, there are some areas in need of improvement, the paper to the college as theresearch subject, based on the related theories to analyze the.The content framework of this paper includes six parts: the first part is theintroduction, mainly elaborated the research background, significance, the domesticand foreign research review, research methods and innovations in this paper, thecontent framework. The second part is the education marketing related theorysummary part, in order to explain the problems better, this paper lists the marketingtheory and education marketing theory knowledge corresponding to summarize theproblems. The third part is the environmental analysis to the Xiangtan Vocational andTechnical College, using SWOT analysis method, internal strengths, weaknesses andexternal opportunities for Xiangtan Vocational and Technical College, threat analysis.The fourth part combines the characteristics of the Xiangtan Vocational and Technical College were analyzed on the implementation of the marketing mix strategy. The fifthpart mainly discusses the implementation and control of marketing strategy. The lastpart is the conclusion and prospect part, the main problems discussed the overallreview.