The Study On The Strategic Development Of Siping Zhida Vocational And Technical College

The development of higher vocational education is a necessary choice to enhance China's comprehensive national strength and international competitiveness. Especially the industrial structure adjustment and the proposal of "made in China 2025" the country needs more high-tech talent,it will be the important policy of opportunity for higher vocational colleges. At the same time,after a high-speed growth period of higher vocational colleges,facing the scale development bottleneck,combined with the number of competitors are increasing,the society for a long time has the concept of heavy degree light skills and the problem of low fertility,directly leads to a decrease in students. Developed areas first part of the colleges,established in accordance with their actual development strategy and actively implement,showed stronger ability of survival and development. This has prompted an increasing number of similar colleges and universities to realize strategic for their own development and the importance of better in the country's social development trend. In the face of the policy when the real challenges and opportunities,strategy is particularly important.Siping Zhida vocational and technical college is one of the largest private higher vocational colleges in siping area,mainly recruit students and employment areas are concentrated in siping. In recent years,siping Zhida is facing the shortage of developing power and the management system and mechanism,the recruitment of students employment bottlenecks and other issues,especially in local colleges and universities actively in higher vocational colleges to a comprehensive transformation of preemption under the condition of local students,the school has the risk of lossing professional advantage,need to enhance its overall strategy development and the ability to compete.After the introduction of the school in this paper,first of all,the school has carried on the analysis of the prominent problems,both the common problems facing the industry,also the problem of the school's own personality, contradictions concentrated in the absence of a complete and scientific development strategy. Then,through the analysis of school's macro environment,using the PEST tool to decide which four factors will bring opportunities for development of vocational education,which will bring challenges to school development. And by using porter's five competitiveness model of school industry facing the competitive environment is analyzed,and combining siping Zhida's internal environment(resource, ability),formed a SWOT analysis matrix.Second,in the SWOT matrix clear school their strengths,weaknesses,external opportunities and threats,to form the strategy combinations to choose from. Combined with the college development goals, determine what options and reference factors, detailed the specific strategic measures in action, namely,the enhanced strategy, collaborative strategy, integrated strategy and coordinate the implementation of the restructuring of the existing business units.To make development strategy to adapt to the competition situation,points out that the differentiation strategy is the school competition strategy choice,and it is an important part of the overall strategy. Finally,in order to ensure the development strategy of school scientific and effective implementation,from the organizational structure,innovation mechanism,human resources,the information culture and so on four aspects: planning strategic implementation safeguard.