Research On Influence Factors Of University Students’ Willingness Of Network Learning Platform Based On Technology Acceptance Model

With the rapid development of computer technology and network technology, E-learning and the implementation of online teaching break through in the traditional mode of teaching, which will play an increasingly important role in promoting the educational informatization and reforming the methods of education teaching, network study platform express important technical support for online teaching and network course management. However, previous studies have shown that the application of network platform exist many problems, such as study enthusiasm not high, lower-viability and weak willingness to use network study platform, network study platform has not been accepted by the majority of learners. So investigating whether the network study platform is accepted by learners become the key to the success of carrying out network learning for colleges.The theory of technology acceptance focuses on the intention of user for the information system, which can examine the mechanism of accepting network platform from the perspective of cognitive. This paper firstly systematically hackle the researches on the acceptance of information systems from different fields at home and abroad, use existing research ideas for reference, integrate task technology fit model (TTF), combine with variables from researches-related and summarize the factors affecting learners’intention of using the network study platform based on Technology Acceptance Model (TAM), then propose the hypothesis model and design a associated measurement questionnaire. This paper select351college students as the research object, test the effects of the hypothesis model of influencing factors on students’behavioral intention by synthetically apply the social science software SPSS and the structural equation model software AMOS.The findings of Empirical research show that:technical features, computer self efficacy, organization management, immersed experience and social impact are the factors that affecting the use intention of college students on the network study platform. The first three factors indirectly affect the use intention of college students by perceived usefulness and perceived ease of use. The latter two factors are the main influences on network platform adoption. The conclusion of multiple group analysis can be drawn as following:gender doesn’t play a regulatory role in the model, the level of education, experience and type of course have significantly regulatory roles in some of the assumptions of the model.The results not only successfully answer the relationship among learners’ cognitive, influencing factors and the use of intention, but also ascertain the intention mechanism how the learners accept the network platform, also deeply excavated the influencing factors that make the college students accept the network platform. This paper extends the application of integrated model in the field of education and enhances the applicability of TAM and TTF. Finally, around the research findings, as well as the influencing factors proposed by this study, this paper summarize the feasibility of proposed strategies to help the developers, managers and users of the platform to recognize that what they should pay attention to on the exploitation, management and using, which will attract college students to generating continuous intention of use on the network learning platform, so that we may promote the practical application of the platform, achieve the optimization of the use of information systems in order to obtain the best benefits.