| The National Basketball Association, which was founded in1946, is the biggest basketball league in America, has more than sixty yearsdeveloping history. Originated in a market economy highly developed country, theNBA has something that we should learn from, especially in the aspect of developingscale, management conception, operation strategy, events propaganda and athletescultivation mechanism. Only in this way, the CTTSL can avoid detour and reallygrow up in the China’s market economy.Introduced into China at the middle of the20th century, table tennis has aunique development course in China. After the founding of new China, the Party andthe state have attached great attention to the development of sports, the competitiveskill of table tennis grown mature gradually, and reached the world summit. With therapid growth of our economy which bringing a higher requirement of people’smaterial life, sports and entertainment consumption has also been increased. Thus, asour national sport, table tennis should play a tremendous role in improving people’shealth and spiritual life.Starting with the1999Alcatel Cup, the CTTSL has more than ten years ofdevelopment history. The market of CTTSL has gradually expanded while it is stilldeveloping. Compared with its mature competitive skill, the industrialization of theCTTSL is still at a groping stage, its brand effect has not been given full play to itsown value, thus, the marketing of the CTTSL should be further consolidated andimproved. It is necessary to compared the marketing methods between the NBA andthe CTTSL, in order to promote further development of the latter. In this paper, the author analyze the aspects of promotion mechanism, basic framework and itsfunction, by using the comprehensive analytic method and comparative analysismethod, so as to find a better way for the marketing of the CTTSL. |
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