The Research Of National Games Market Development Mechanisms And Countermeasures Based On Game Theory

Entering the new era, Sports industry as a sunrise industry, and broaddevelopment prospects. Sporting events industry as sports industry body industry, themore will be the leading industry directly to the development of the sports industry toplay a leading role in promoting. Coincides with the12th National Games in2013settled in Liaoning, organize national integrated large-scale events is both anopportunity and a challenge for the first time, and will greatly stimulate the rapiddevelopment of the sports industry in Liaoning, but also on the development of relatedindustries in Liaoning play a role in boosting.In this paper, for the study based on the theory of industrial economics,microeconomics class, macroeconomics, new institutional economics, game theorytheory of knowledge, the development of the actual work of analysis of twelve-opmarket, such as the National Games sponsorship market development, televisedmarket development and ticket sales work. Try to construct a mathematical model ofmarket development between the main game, the interpretation of the laws governingthe operation of the National Games in market development, and on the basis of thetheory and practice of government behavior and brand building on the actual impactof the Games Market Development, to twelve op market development put forwardvaluable conclusions.The study found that the National Games sponsorship actual market gamesponsored the development of effective and the government behavior usefulness forthe National Games far-reaching implications, the existence of which the governmentbehavior and market failure is missing the root cause of the National Games brand,brand building requires a combination of our the actual situation, and hope to the mode of operation of the organization structure of the Olympic Games and marketdevelopment, as the principle of operation of the National Games Marketdevelopment.Finally, the combination of mathematical models and actual governmentbehavior related countermeasures and suggestions.