| After10years of rapid development, Chinese online gaming industry has become an important emerging industries, in recent years, the interactive trends with other related industries continue to strengthen. This article analye the problem of integration and innovation on Chinese online game industry based on the industry converged background. This article analye the realistic background and theoretical basis for the development of integration and innovation on online game industry, discusses the development path of integration and innovative on online game industry, and analye the safeguards of integration and innovative development.Make a theoretical study about the integration and innovation development of Chinese online game industry.First of all, the paper describe the realistic background of integration and innovation development on Chinese online game industry from Chinese online industry development course, the development bottleneck and status of integration and innovation. Introduce integration and innovation theory from the point of view of innovation economics, laid the theoretical basis for the below research.On this basis, the article summarizes the four paths of integration and innovation between the online game industry and related industries:the type of integration and innovation with technology associated, type of integration and innovation with products associated,type of integration and innovation with market associated,type of integration and innovation with brand associated.Based on the development of IT industry and online game technology in integration and innovation with technology associated. Achieve integration and innovation with products associated with the correlation of the product content, product forms. Type of integration and innovation with market associated. Achieved integration and innovation with market associated through the correlation of online game industry with other industries in the audience, market operations, marketing model and other aspects. Type of integration and innovation with brand associated. Achieve the integration and innovation with brand associated through the correlation of online game industry with other industries in brand concept, brand positioning and other aspects.At the same time, the thesis puts forward the safeguards of integration and innovation development of Chinese online game industry combines the external environment of online industry development. Including perfect relevant legal system, cultivate a good external environment, the propulsion system innovation, speed up the reform, etc.On the basis of above theory, this paper analyse the perfect space-time network company’s typical case, this is the manifestation of integration and innovation path on Chinese online industry.Formed complete framework of practice and theory of integration and innovation development. Provides practical experience for the integration and innovation development of Chinese online game industry.Integration and innovation is an important trend in the development of Chinese online game industry. Study the integration and innovation path of Chinese online game industry innovation and safeguards have great significance for Chinese online game industry achieve innovation development in the fierce market competition. |
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