A Business Plan For Sport Social Network

Sport is a special market, with easy participation, short consumption period characteristic. Many companies invest in this, for direct sales or marketing. With the development of emerging technologies, mobile internet, social network has deeply affect people’s lives, and also will cause the sporting goods and other traditional enterprise deep change. This paper think it is a great opportunity to enterprise to start up a business, so that develop the business plan.The paper analysis the market demands of the enterprises and the individual consumers. And analysis the detailed demands of consumers according to a market research. Base on the development idea of combination software platform and hardware, the paper raised that the company will provide social network mobile Internet Application and software platform, and provide hardware product such as smart wearable devices. mobile he business plan put forward a plan to develop both software and hardware and will provide social network mobile Internet Application and software platform with Location Based Service, and provide hardware product such as smart wearable devices. Furthermore, the paper elaborate the market space and prospect, the competition strategy based on Michael Porter’s Five Forces Model, the marketing strategy and business model, the business vision and operation plan. Finally, the paper make a finance analysis and financing programme. According to the estimation, we need400000Yuan as initial investment to start-up, and two cycle financing to achieve breakeven in the6th quarter and gradually develop healthily.Through developing the business plan, we tease the business ideas and verify the feasibility to make early preparations. This paper also can be a reference for entrepreneurship research and venture practice.