The Study Of The Negative Impact Of Neo-liberalism On Contemporary College Students And The Countermeasures

Neo-Liberalism is produced in a major crisis of capitalism economic theory, in theUnited States and other western developed capitalist countries actively promote thetransformation from theory to practice, and through the expansion to the world ofglobalization, then become a kind of specific bourgeois ideology, reflect and express theinterests of the bourgeoisie and demands.Since the reform and opening, the Neo-Liberalism in our country, has a very wideinfluence in China, not only affect our country’s economy and politics, and even involved incultural and social fields. As the infiltration of economic globalization, increasinglydiversified means of communication, and international academic and cultural exchangesbetween the increasingly rich are for the college students’ knowledge and understanding of theNeo-Liberalism provides the convenience of the objective conditions, the western political,economic, cultural and other aspects of the information through the Internet, television,movies, and other forms of modern media and books, academic papers and other ways ofshowing in the daily life of the contemporary college students, on the one hand, spread in thewest about the policy of long in a peaceful age, social life and so on also less experience, tocorrect ideological and theoretical knowledge is not enough solid, the ability to analyze anddeal with the problem needs to be improved, especially for the new things have a strong senseof curiosity, are easily confused by the appearance of things more, so it is easy to affected bythe Neo-Liberalism.In this paper, through carding the history of the development of modern liberalism,summing up the characteristics of the Neo-Liberalism, summarize its essence. Neoliberalismis capitalism especially state monopoly capitalism to international monopoly capitalismtransition of bourgeois theory tool, but also as an ideology of international monopoly capitalism in the expansion of the global service, her aim is to establish a service for thecapitalist mode of production, a new global order and seek for capitalism more bigger profits.At the same time, the fact of globalization that: the Neo-Liberalism does not bring newprosperity of the capitalist countries, nor result in economic and social development indeveloping countries, we must realize the true nature of the Neo-Liberalism, and avoid fallinginto the trap of its configuration.As contemporary bourgeois ideology of the "giants", contemporary liberalism asfreedom, competition, concealment and induced, for contemporary college students’ worldoutlook, the outlook on life and values has a certain negative impact. Under its impact, somestudents have the belief in Marxism, socialism ideal faith shaken, the extreme individualism,utilitarianism and pragmatism, also affect the ideas of contemporary college students, thecredit standards. All of these give the contemporary ideological and political education hasbrought a definite negative influence, this needs us to contemporary college students the rightguidance and face to face with the problems existing in the ideological and politicaleducation.College students through education and guidance, firmly Marxism and the ideal faith ofsocialism with Chinese characteristics, to enhance their ability of critical contemporaryliberalism ideological trend. Adhere to marxist theory on college students’ powers ofpersuasion, the power and appeal, to do a good job of the sanitization of marxist era, and thepopularization, targeted to improve college students’ ideological education, to lead collegestudents practice, but also conducive to eliminate the influence of social environment andnetwork environment of Neo-Liberalism, to strengthen network education and supervision,guide students to consciously resist the negative impact of Neo-Liberalism ideological trend.