Study On The Marketing Strategy Of High Education Teaching Materials

Higher education teaching materials is an important part of educationpublishing. Not only is the market a piece of meat, also a hard bone.Presently themarket of teaching materials has been deeply adopted to market principles. Andthe market is getting enlarged and hierarchical with national policy. What`s more,it has been an area filled with heated competitions after most presses becomeenterprises. Thus it is vitally important for the presses taking proper marketingstrategies.The article rules on “Questioning----Analyzing----Settlement”, including7parts.And there is the details of each parts:Part1st How the thesis caught up;What`s the academic backgrounds ofthesis like; What`s the main clues,the main contents and the academic meaningsof the article included. Part2nd contains the details of analysis on educationpolicies, economic environment, society environment and the technologyconditions. And consumers behavior analysis is contained too. And then thepart3rd: The details of research on product marketing strategies emphasis onproduct mix strategies and the priority books to choose.Part4th tells that thedetails of research on pricing strategies in which introduces the methods to fixprice and how to make a price in temporary.Part5th introduces the details ofresearch on marketing channel strategies:four main channels presentation andthree points what we ought to do included. And the Part6th presents the details ofresearch on promotion strategies in which we summaries the main promotions weused and get a better know to the promotion plans making. At last we make someproper expectations of the future.In the end of the article, it presents most parts of references and gives mythanks.