Research On The Application Strategy Of Teaching Materials Of Marketing Planning

In the context of the National Vocational Education Reform Implementation Plan proposed by the State Council,secondary vocational schools began to build national planning textbooks jointly exploited by schools and enterprises,which brought new ideas for the exploitation of the characteristics of teaching materials in secondary vocational schools.At the end of 2019,the “Measures for the Management of Teaching Materials in Vocational Colleges” issued by the Ministry of Education stated: “The textbook planning should adhere to the correct orientation,face the needs,have different focuses,and be organically connected,handle the relationship between the implementation of common requirements and the promotion of distinctive exploitation,and adapt to the new era "New requirements for the cultivation of technical skills" provides reliable policy guidance for the exploitation and use of teaching materials in secondary vocational schools.Teaching materials are closely related to educational activities,and they are the specific presentation forms of teaching objectives and teaching contents,and have a profound impact on the entire process of the exploitation of front-line teachers’ teaching activities and the evaluation of educational teaching.Teaching materials refer to all materials that can promote teaching activities and are carriers of various forms of teaching content;teaching materials are not only textbooks,but also videos,workbooks,PPT slides,etc.The teaching materials of vocational education can lead students’ professional activities in content,and in form,it is easy for students to use and has a distinct personality.The correct use of teaching materials is to ensure the high quality of classroom teaching in vocational schools,and can better help teachers carry out teaching activities.This article takes the marketing strategy of three major vocational schools in Kunming City,Yunnan Province as an example to investigate the use of teaching materials,and finds that there are many problems in the use of teaching materials in the vocational marketing profession: textbook revision Can ’t keep up with the change of professional knowledge,the distribution of the right to choose textbooks is unclear,the style of the book is not oriented by vocational education,the use of other teaching materials is less,and it is difficult for teachers to exploit by themselves.On this basis,the current teaching materials for marketing majors in secondary vocational schools are analyzed and evaluated from the aspects of pertinence and effectiveness,and the roots of the above problems are pointed out,such as the evaluation mechanism of teaching materials,teachers’ teaching concepts and whether teachers accept Training on the exploitation and use of teaching materials.Finally,this article puts forward a series of optimization strategies for the selection and exploitation of classroom teaching materials for core professional courses in vocational marketing:First,we must improve the right of teachers of first-line professional courses to choose textbooks;on the basis of practical principles,explore the loose-leaf style and work manual style The exploitation strategy of teaching materials;pay attention to the selection of teaching resource library and audiovisual teaching materials,and improve their use efficiency.This article enriches the theoretical system and practical system involving teaching materials from the content,and also provides a theoretical and practical analysis framework for the selection and exploitation of teaching materials for vocational marketing majors.