A Case Study On GH Education School's Marketing Strategies

The level of China's overall national strength is increasing year by year. Combined with China's Birth Control Policy, it is gradual opening of a two-child per family policy and it will increase the demand for education. As the backup of education, education training industry is playing an important role in the market and it will be much further. Therefore, the study of education training, especially in marketing strategies for training school, improving its marketing power, becomes extraordinary significance.Compared with past people's lifestyle, it becomes more abundant. People will increase many demands on intellectual wealth when there is sufficient material. We will expect more when the life is better and better. Such as investment, in order to get a higher return on investment, it is necessary to increase the number of investment. However, among many investments, investment in the mind is equal to invest in education, that will get the highest rate of return. Therefore, parents pay more attention to their child's education. As we known that education to grab from baby. That will last for nearly 20 years. In terms of time, which will increase the supply of education. From the ideas of theory of supply and demand.When there is demand,and the bigger number of demand, the more industries will provide for this purpose and all services will be activated. In a short, where there is demand, there is market. In the actual operation,the managers in each of training schools will think about how to win the favor of customers in education training market.It becomes an important part in daily life. Do good job in marketing is the way to attract more consumers,and there should be detailed and comprehensive strategies before marketing. But there are two extremes manifestations for operators to do the marketing. Some are marketing for everything and lack of understanding the essence of marketing. While others pay little attention on marketing, and lack of energy in managing corporations. School develops slowly. As the case of GH education schools, in actual operation, lack of understanding of marketing, it is relatively simple, in particular in the process of marketing, marketing strategy had been difficult for them to adapt to the rapidly changing market training environment. In order to put forward reasonable proposals for GH education schools, the author digs problems which exist in the actual course of business, and to make reasonable suggestions to it. The main research methods include interviewing one of the founders of the GH education school deeply. To understand the history and current situation of the school.The second way is field research, found its problems. The third way is to read the relevant materials. Fourthly, use the theory and marketing tools to analysis the marketing. Finally, search for solutions to the GH education school.I hope this case can be thought-provoking paper for counterparts, and improve their marketing strategy, in actual operation, to create more value. For further study, add new marketing ideas, make marketing strategies more scientific to the person who feels the same.