The Analysis Of College Students’ Revolutionary Tourism Consumption Market Development Based On Different Values

2018 marks the 40 th anniversary of reform and opening-up,and 2019 marks the 70 th anniversary of the founding of New China.Under the leadership of the Party and the government,the people of all ethnic groups in the country have moved forward,and our country has undergone tremendous changes in social,economic and cultural aspects.General Secretary Xi Jinping once pointed out that “revolutionary tradition resources is a valuable spiritual wealth of our Party,every red tourist attraction is a lively classroom with constant learning and innovation,and contains a rich political wisdom and morality to nourish.A nation cannot be without roots,and a nation cannot be without soul”.This shows that the traditional spirit of revolution and red tourism resources for education major and far-reaching significance.According to the data review,since 2004,the General Office of the CPC Central Committee and the General Office of the State Council jointly issued the Outline of the National Red Tourism Development Plan.So far,red tourism is constantly being valued by the Party and the country.In addition,after long-term development,the red tourism resources in the development also began to produce “return benefits",and impact on society,economy,and culture.Moreover,since the 18 th National Congress of the Communist Party of China,the cumulative revenue of red tourism throughout the country exceeded 1 trillion yuan,and the red tourist attractions received nearly 5 billion visitors,and because of the rapid development of red tourism,but also provided a large number of employment opportunities,which greatly promoted the social and economic development,these is helpful to relieve the pressure of employment and effectively improve the patriotism and spiritual education of the Chinese people.It can be seen that red tourism has become an important resource and force to promote social progress,economic development and cultural communication.However,as far as the overall tourism consumption market is concerned,red tourism does not dominate in the new tourism consumption market,but it has great development potential.At the same time,as the new power of the contemporary youth tourism consumption group,college students play an important role in promoting both the general tourism consumption market and the red tourism consumption market.In order to study the relationship between the shaping of college students’ values and the development of the red tourism consumption market,the author carries out the research and research-analysis of the development of the red tourism consumption market of college students under the perspective of value shaping.This article has five chapters,firstly through a large number of literature reading,for the development of research to lay a solid theoretical foundation,and master the red tourism,red culture and college students red tourism consumer market’s characteristics,concepts and functions.Secondly,through the form of data display and data "talking",this paper expounds a brief overview of the development status of China’s current overall tourism consumption market,red tourism consumption market and youth red tourism consumption market.Thirdly,in the form of a questionnaire,by collecting more than 500 students from Wenzhou Business College and Wenzhou University and Wenzhou University Oujiang College on red tourism,red culture awareness,participation,prospects for development and other research,the author analyzed the data.At the same time,combined with the interview method(including interviewing college students,Ideological and political instructor,thinking and political teachers),literature consulting methods,to explore in the value shaping vision,the development of the red tourism consumer market of college students and the relevance of value education,and analysis of the current problems and reasons of the red tourism consumer market,such as the imperfect regional infrastructure,customer groups are too single,poor promotion form.Finally,in view of the abovementioned research conclusions,and from the government’s point of view,the social(tourism enterprises)s point of view and the university’s point of view,respectively,I put forward the rationalization,scientific,practical proposals.Such as government departments to introduce more detailed policies and regulations to maintain market order or provide preferential policy support for college students;society(tourism enterprises)can carry out multi-channel product marketing or promote the development of smart tourism platform;universities can use the advantages of classroom teaching to play the function of red thinking and of education or build a social practice platform,etc.These concrete measures are conducive to the new results of the red culture education of college students,so that the ideological and moral quality of college students to be improved,help the great rejuvenation of the Chinese nation to achieve the Chinese dream,but also to smoothly promote the economic development of the red tourism consumer market.Based on the ideological education of contemporary college students and the development of the red tourism consumption market for college students,this paper explores the problems,analyzes problems and then solves them.And the author tries to establish the inner relationship between the two,and further discovers about the new connotation of college students and red tourism,and strives to make use of the countermeasure stools provided to solve the various contradictions in the development process of the red tourism consumption market for college students and promote the growth of the tourism market economy.