The Study On Mass Media’s Influence On China’s AIDS Stigmatization

Nowadays，the rapidly advancing globalization process and theincreasingly progressive information technology push forward thecivilization of human society continuing to accelerate，especiallythe mass media has been widely spread. At the same time, someglobal problems such as AIDS are increasingly affecting socialprogress and individuals’ healthy development. AIDS is no longer asimple medical problem, but with concomitant HIV stigma andsocial discrimination phenomenon has made it a social problemwhich cannot be ignored. The paper summarizes theories which arerelevant to stigma theory, health communication studies and mediadiscrimination. Then30yeas’ AIDS news reported on People’s Dailyfrom1983to2012is read and photographed. This paper’s mainstudy subject is “People’s Daily” news about AIDS reported for30years, and the method of content analysis is applied to analyze therelevant data. Next the dynamic model of mass media’s influenceon AIDS stigmatization and the diagram of the relationship betweenmass media and AIDS stigmatization are given. Lastly, theelimination of stigma, human self-interest and practice what one’spreaches are thoroughly thought. By studying the impact of mass media on HIV stigmatization, this paper aims to finding the law ofAIDS coverage and its problems, and thoroughly analyzing thecultural roots of AIDS stigmatization, so as to provide effective helpfor the country’s fight against AIDS, and to promote the eliminationof AIDS discrimination and to care for this group more frequently,thus promoting the construction of harmonious society.After studying the whole process of AIDS stigmatization, thispaper argues that the mass media coverage of AIDS stigmapresents a dynamic process. In early period, lacking of accurateknowledgement, the coverage was not very factual and full ofprejudices, which led the public to be in panic and instinctivelyrejecting this group. With the growing number of AIDS cases, massmedia paid more attention to AIDS and attentively, widely reportedit for sake of a variety of pressure and interests, while the publiccannot distinguish which reports about HIV and AIDS groups weretrue and false because the coverage was not based on the truth.Since then, due to the government began to address the issue ofAIDS, experts began to give a scientific interpretation, and moreactivities organized by social workers and volunteer groups, peoplewith AIDS began to have a say. At the same time, mass media havestarted to responsibly report the facts, therefore the public couldproperly treat this group and realize the goal of eliminating AIDSstigma of groups and regions by having a good knowledge of AIDSprevention。The Study on Mass Media’s dynamic influence on China’s AIDSstigmatization aims to achieving the goal of anti-discrimination.Based on the value of human self-interest positions and theoretical tendency, the author analyze the necessity of social responsibilityof the mass media reported on AIDS issues bear, and believe thatthe mass media, government agencies and the public truly applyingwhat they learn to their practices is the best way to achieve thefinal goal.