The Influencing Factors Investigation On Urban-Rural Difference Of Personal Higher Education Consumption

Brought out by the implementation of the university enrollment expansion policy, po pularization of higher education can supply more chances, decrease the difficulty in gettin g education for students in rural families and meet the growing consumers. But there is no denying the fact that it apparently differs in higher education consumption between China’ s urban and rural families along with the increasing supply of higher education, and especi ally the proportion of rural students in key colleges continues to reduce. This has very clos e connection with the social reality during the period of social transformation with much c ontradiction in our country’s urban and rural structure: the current different urban and rural households in such aspects as economy, culture and social resources, directly affect their c hildren’s higher education consumption. All in all, the problem of different consumption of higher education in urban and in rural is the deeply reflection in the field of education for social equality in essence, which should be laid more stress.On above backgrounds, adopting the method combining the theoretical research and empirical research, this study will comprehensively describe the different consumption forms of higher education about unban-rural students, discuss factors causing it and further analyze the acting mechanism of these factors. On the basis, the degree of these influence factors will be proved through empirical investigation. Finally, this thesis will try to establish the acting mechanism to compensate and reduce higher-education consumption differences between urban and rural areas.The theoretical analysis in charpter3shows that different consumption forms of higher education between urban and rural areas in China are mainly reflected in different will, different ways, different results and different utility of demand for higher education consumption between urban and rural areas. And the factors which directly or indirently results in different higher-education consumption between urban and rural areas mainly includes social factors, educational factors, family factors, personal factors.The empirical reseach in charpter4through investigating some undergraduate students in Huazhong Agricultural University shows that factors affecting different higher-education consumption in urban and rural areas are diverse and the degree also differs. These differences are affected by social factors, educational factors, family factors and personal factors and these factors interacted with each other, finally influencing it together. Among them, social factors and educational factors are the key and deeply causes, personal factors are the direct causes during the process of accessing to higher education. In conclusion, this study finds that the main factors influencing different personal higher-education consumption between urban and rural areas are as follow: differences in primilary education in urban and rural areas, differences in regional economic development, differences in social professional class, differences in parents’ educational expectation, differences in individual grades and attitude towards receiving education, the existing concept of educational development and the educational system of the state.Based on the theoretical research and empirical research, charpter5trys to establish the acting mechanism to compensate differences in higher-education consumption about unban-rural students, which stresses the government as the main body to make up for the rural disadvantaged children and reduce differences in higher-education consumption between urban and rural areas through a series of specific and feasible policy from four perspectives of educational compensation, economic compensation, cultural compensation and social compensation.