Research On Ideological And Political Education Innovation In The Media Age

Along with the age and the rapid development of information technology, the media is more and more widely applied in practice. QQ, micro letter, since the media such as weibo, MSN has high popularity in modern college students, since the media age has brought new opportunities to the ideological and political education innovation, but at the same time we can also see it brought serious challenges. Under the new situation, strengthen the media and the media on the analysis of the ideological and political education, research, and actively explore seriously since the media age ideological and political education innovation research countermeasures or approaches, the enormity of the task has become a modern university and the new topic.In this paper, from the media as the research object, on the basis of summarizing the existing theory achievement, using the method of theory with practice method, literature research, comparative research, investigation, analysis from different angles, respectively.The text includes three parts.The first part, first of all, from the characteristics of the media and the media, the media age, and since the media age the characteristics of college students’ ideological and political education are summarized respectively, and then the characteristics of college students’ ideological and political education since the media age, respectively from two aspects, opportunity and challenge of the media on college students’ ideological and political education. Opportunities:the media are open to promote the ideological and political education resources sharing; Since the media virtual sex improves the acceptability of the ideological and political education; Since the media the flexibility of the innovation of ideological and political education work; Since the media interactive improved the way of the ideological and political education in the new period; Since the media use greatly improve the effectiveness of ideological and political education. Challenges:"there was no barrier" of media information transmission makes the content of ideological and political education challenged; Since the media propagation characteristics also challenge mode of ideological and political education; With the rapid development of Internet methods form a great challenge to ideological and political education; Since the diversity of media information content is also on the ideological and political education work in the form of traditional authority must challenge.The second part, on the media era of ideological and political education is facing new problems in-depth analysis. Since the media age makes the college students’ ideological and political education innovation directly facing the new problems are: the effective use of media, the form and content of ideological and political education lack of novelty, ideological and political education work of managers and practitioners is also facing some new problems:since the media workers of media literacy education is not enough, the lack of media technology, lack of professionals, specialized investment insufficiency, the ideological and political education for college students of the media and imperfect management mechanism, etc.The third part, explore the way of media era of ideological and political education innovation. Mainly includes:the innovation education idea, constantly promoting college students’ ideological and political work since the media era; To improve media literacy; Innovation since the media age education of ideological and political education; Promote carrier together, is good at from the two kinds of media dissemination rule, by the media, the integration of all kinds of media function; Innovation since the media age of college students’ ideological and political education management mechanism, etc.