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The Aualysis Of Status Of Commercial Health Clubs And The Safisfaction Of Members In Linfen

Posted on:2017-02-05Degree:MasterType:Thesis
Country:ChinaCandidate:Y L GuoFull Text:PDF
GTID:2347330485950245Subject:Social sports guidance
Abstract/Summary:PDF Full Text Request
The research of the papers carry through the following three aspects: firstly,making a survey on the member satisfaction of profitable fitness club in linfen;secondly,concluding the factors that affect the satisfaction of member according to the analysis of present situation;thirdly,calculating and analyze the data statistics,and then putting forward feasible Suggestions combining with the actual situation;this research will be significant for the promotion of the competitiveness of the business fitness club in Linfen,and the realization of sustainable development.Through investigating 21 profitable fitness club of linfen,the research gets the following conclusion: first,the number of female member in profitable fitness clubs is quit more than male;the officers of public institution and civil servants account for the largest proportion;The low age number is more,mainly for the young and middle-aged people;the exercise time is concentrated in the 16 to 19 points;the low class fee of coach is the main factors of the brain drain.Secondly,the members who intent to relieve stress,reduced fat,shaping figure account for a high proportion;Members will choose the fitness club that is close to their office or home,or has a good environment and a good geographical position to exercise.Thirdly,the satisfaction degree of exercise clubs is as follows.At first,the hardware facilities,gymnastics hall space planning,sanitation,exercise atmosphere in these fitness club obtained the praise of members;there is some query in the function and the safety of exercise atmosphere,high equipment functional,complete equipment and the safety of the health and fitness facilities,that is why there is quit few members.Secondly,members are satisfied with the professional level of the coaches,their competence in teaching and the atmospheres of classes,however,they are not satisfied with the content of the courses.Thirdly,sports curriculum is not only suitable for ladies but also suitable for men;there are more feedback channels in profitable fitness club;the degree of satisfaction on the one to one specialized service should be improved;the service efficiency and attitude of staff are accepted.Fourthly,the attention to members' fitness,the knowledge of fitness motivation of the members,and water facilities,these points make the members satisfied.The suggestions are as follows: Firstly,the increase of profitable fitness clubs can deepen the interaction with the members,and carefully listen to the advice of customers,have a better understanding of members.Then correct the shortcomings,try best to create various service product,and satisfy the different needs of members.Secondly,profitable fitness clubs should increase the professional training and have a certain professional level.Thirdly,change theout-fashioned equipment,introduce some new exercise equipment,then improve the whole level of the fitness club.Beautifying the environment of profitable fitness club and ensuring the safety of the members are also very important.
Keywords/Search Tags:profitable fitness club, satisfaction of member, fitness demand, fitness facilities, fitness coach
PDF Full Text Request
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